On this page there’s 12 highlights (view in Baymard Premium) outlining what IKEA are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 449 payment examples.)

The screenshot was taken on June 6, 2024 and depicts IKEA’s Payment. In total, we’ve reviewed 97 of IKEA’s page designs. To see them all, visit the full IKEA UX case study.