Page Types Overview

Payment Method

60 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 60 annotated “Payment Method” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

During our large-scale usability testing of mobile checkouts we’ve observed that the Payment Method selection is yet another mobile checkout design where a large number of e-commerce sites use a design pattern that causes usability issues for users. On mobile the Payment Method design is particular difficult to get right, as most sites have one predominant method (typically credit card), yet still need to show a handful of 3rd-party payment options, which can be difficult to balance within the small mobile viewport.

More ‘Payment Method’ Insights

  • In practice the mobile Payment Method designs used by most sites are prone to users either not being able to establish an overview of their payment options or more commonly are unintentionally nudged into a 3rd-party payment option they don’t fully understand (due to too-little emphasis on the most popular Credit Card option).
  • Besides these mobile Payment Methods we’ve also benchmarked the desktop versions; see the 57 desktop Payment Method examples.
  • Learn More: Besides exploring the 60 mobile “Payment Method” design examples below, you may also want to read our related article “6 Mobile Checkout Usability Considerations”.
  • Get Full Access: To see all of Baymard’s 257 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 54,000+ hours of UX research findings, 700+ e-commerce UX guidelines, and 57,000+ UX performance scores.)

Overstock (2020)

25 adhered 12 violated

American Eagle Outfitters (2020)

20 adhered 11 violated

Gilt (2020)

19 adhered 16 violated

Lowe's (2020)

13 adhered 10 violated

Williams Sonoma (2020)

13 adhered 7 violated

Rakuten (2020)

12 adhered 10 violated

Nordstrom (2020)

12 adhered 2 violated

Home Depot (2020)

11 adhered 8 violated

Neiman Marcus (2020)

10 adhered 11 violated

Bass Pro Shops (2020)

10 adhered 1 violated

W.W. Grainger, Inc. (2020)

10 adhered 10 violated

Ann Taylor (2020)

9 adhered 7 violated

Microsoft (2020)

9 adhered 8 violated

Dell (2020)

9 adhered 6 violated

GAP (2020)

9 adhered 3 violated

Hayneedle (2020)

9 adhered 6 violated

Northern Tool (2020)

9 adhered 6 violated

REI (2020)

9 adhered 4 violated

Marks & Spencer (2020)

8 adhered 6 violated

Victoria's Secret (2020)

8 adhered 2 violated

Urban Outfitters (2020)

8 adhered 4 violated

Crate & Barrel (2020)

8 adhered 5 violated

Office Depot (2020)

8 adhered 5 violated

Musician's Friend (2020)

7 adhered 5 violated

TigerDirect (2020)

6 adhered 6 violated

HP (2020)

6 adhered 0 violated

Sephora (2020)

6 adhered 4 violated

Macy's (2020)

6 adhered 2 violated

HP (2020)

5 adhered 3 violated

Argos (2020)

5 adhered 4 violated

Staples (2020)

5 adhered 1 violated

Crutchfield (2020)

5 adhered 1 violated

Sears (2020)

4 adhered 6 violated

Disney Store (2020)

4 adhered 4 violated

John Lewis (2020)

4 adhered 3 violated

H&M (2020)

4 adhered 2 violated

Etsy (2020)

4 adhered 1 violated

Target (2020)

4 adhered 3 violated

Adidas (2020)

4 adhered 2 violated

Build.com (2020)

4 adhered 1 violated

Nike (2020)

4 adhered 3 violated

L.L. Bean (2020)

4 adhered 1 violated

Sears (2020)

3 adhered 0 violated

Best Buy (2020)

3 adhered 2 violated

Newegg (2020)

3 adhered 1 violated

J.C. Penney (2020)

3 adhered 2 violated

Foot Locker (2020)

3 adhered 4 violated

Wayfair (2020)

3 adhered 2 violated

Argos (2020)

2 adhered 5 violated

Newegg (2020)

2 adhered 1 violated

Zalando (2020)

2 adhered 3 violated

Walgreens (2020)

2 adhered 3 violated

Amazon (2020)

2 adhered 3 violated

Rakuten (2020)

0 adhered 1 violated

IKEA (2019)

5 adhered 2 violated

Apple (2019)

5 adhered 0 violated

Walmart (2019)

4 adhered 1 violated

Debenhams (2019)

4 adhered 3 violated

B&H Photo (2019)

4 adhered 2 violated

ASOS (2019)

4 adhered 2 violated