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What’s this? Here you’ll find 31 annotated “Payment Method” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
During our large-scale usability testing of mobile checkouts we’ve observed that the Payment Method selection is yet another mobile checkout design where a large number of e-commerce sites use a design pattern that causes usability issues for users. On mobile the Payment Method design is particular difficult to get right, as most sites have one predominant method (typically credit card), yet still need to show a handful of 3rd-party payment options, which can be difficult to balance within the small mobile viewport.
More ‘Payment Method’ Insights
- In practice the mobile Payment Method designs used by most sites are prone to users either not being able to establish an overview of their payment options or more commonly are unintentionally nudged into a 3rd-party payment option they don’t fully understand (due to too-little emphasis on the most popular Credit Card option).
- Besides these mobile Payment Methods we’ve also benchmarked the desktop versions; see the 57 desktop Payment Method examples.
- Our research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study findings are already partially released in Baymard Premium and are expected to be fully released Q2 2019.
Learn More: Besides exploring the 31 mobile “Payment Method” design examples below, you may also want to read our related article “6 Mobile Checkout Usability Considerations”.
Get Full Access: To see all of Baymard’s 224 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 49,000+ hours of UX research findings, 700+ e-commerce UX guidelines, and 57,000+ UX performance scores.)
Nordstrom (2020)
12 adhered 2 violated
Home Depot (2020)
11 adhered 8 violated
Office Depot (2020)
8 adhered 5 violated
Sephora (2020)
6 adhered 4 violated
Macy's (2020)
6 adhered 2 violated
Staples (2020)
5 adhered 1 violated
Crutchfield (2020)
5 adhered 1 violated
Disney Store (2020)
4 adhered 4 violated
John Lewis (2020)
4 adhered 3 violated
H&M (2020)
4 adhered 2 violated
Etsy (2020)
4 adhered 1 violated
Target (2020)
4 adhered 3 violated
Adidas (2020)
4 adhered 2 violated
Build.com (2020)
4 adhered 1 violated
Nike (2020)
4 adhered 3 violated
L.L. Bean (2020)
4 adhered 1 violated
Best Buy (2020)
3 adhered 2 violated
Newegg (2020)
3 adhered 1 violated
J.C. Penney (2020)
3 adhered 2 violated
Foot Locker (2020)
3 adhered 4 violated
Wayfair (2020)
3 adhered 2 violated
Newegg (2020)
2 adhered 1 violated
Zalando (2020)
2 adhered 3 violated
Walgreens (2020)
2 adhered 3 violated
Amazon (2020)
2 adhered 3 violated
IKEA (2019)
5 adhered 2 violated
Apple (2019)
5 adhered 0 violated
Walmart (2019)
4 adhered 1 violated
Debenhams (2019)
4 adhered 3 violated
B&H Photo (2019)
4 adhered 2 violated
ASOS (2019)
4 adhered 2 violated