Page Types Overview

Payment Method

62 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 62 annotated “Payment Method” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

During our large-scale usability testing of mobile checkouts we’ve observed that the Payment Method selection is yet another mobile checkout design where a large number of e-commerce sites use a design pattern that causes usability issues for users. On mobile the Payment Method design is particular difficult to get right, as most sites have one predominant method (typically credit card), yet still need to show a handful of 3rd-party payment options, which can be difficult to balance within the small mobile viewport.

More ‘Payment Method’ Insights

  • In practice the mobile Payment Method designs used by most sites are prone to users either not being able to establish an overview of their payment options or more commonly are unintentionally nudged into a 3rd-party payment option they don’t fully understand (due to too-little emphasis on the most popular Credit Card option).

  • Desktop Examples: Besides the mobile examples below, we also have 125+ desktop examples of Payment implementations.

  • Learn More: Besides exploring the 62 mobile “Payment Method” design examples below, you may also want to read our related article “6 Mobile Checkout Usability Considerations”.

  • Get Full Access: To see all of Baymard’s 307 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 54,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)


Overstock (2020)

25 adhered 12 violated

Home Depot (2020)

21 adhered 14 violated

Nordstrom (2020)

21 adhered 10 violated

American Eagle Outfitters (2020)

20 adhered 11 violated

Gilt (2020)

19 adhered 16 violated

Crutchfield (2020)

14 adhered 3 violated

Lowe's (2020)

13 adhered 10 violated

Williams Sonoma (2020)

13 adhered 7 violated

Best Buy (2020)

13 adhered 4 violated

H&M (2020)

13 adhered 3 violated

Macy's (2020)

13 adhered 7 violated

Nike (2020)

13 adhered 4 violated

Rakuten (2020)

12 adhered 10 violated

Office Depot (2020)

12 adhered 15 violated

John Lewis (2020)

12 adhered 5 violated

Etsy (2020)

12 adhered 4 violated

Adidas (2020)

12 adhered 5 violated

Sephora (2020)

11 adhered 10 violated

L.L. Bean (2020)

11 adhered 2 violated

Neiman Marcus (2020)

10 adhered 11 violated

Bass Pro Shops (2020)

10 adhered 1 violated

GAP (2020)

10 adhered 3 violated

W.W. Grainger, Inc. (2020)

10 adhered 10 violated

J.C. Penney (2020)

10 adhered 7 violated

Build.com (2020)

10 adhered 4 violated

Ann Taylor (2020)

9 adhered 7 violated

Microsoft (2020)

9 adhered 8 violated

Dell (2020)

9 adhered 6 violated

Hayneedle (2020)

9 adhered 6 violated

Northern Tool (2020)

9 adhered 6 violated

REI (2020)

9 adhered 4 violated

Newegg (2020)

9 adhered 2 violated

Disney Store (2020)

9 adhered 11 violated

Staples (2020)

9 adhered 6 violated

Marks & Spencer (2020)

8 adhered 6 violated

Victoria's Secret (2020)

8 adhered 2 violated

Urban Outfitters (2020)

8 adhered 4 violated

Crate & Barrel (2020)

8 adhered 5 violated

Foot Locker (2020)

8 adhered 9 violated

Target (2020)

8 adhered 8 violated

Wayfair (2020)

8 adhered 5 violated

Costco (2020)

7 adhered 9 violated

Musician's Friend (2020)

7 adhered 5 violated

Zalando (2020)

7 adhered 7 violated

Walgreens (2020)

7 adhered 6 violated

TigerDirect (2020)

6 adhered 6 violated

HP (2020)

6 adhered 0 violated

HP (2020)

5 adhered 3 violated

Argos (2020)

5 adhered 4 violated

Newegg (2020)

5 adhered 2 violated

Tesco (2020)

4 adhered 8 violated

Sears (2020)

4 adhered 6 violated

Sears (2020)

3 adhered 0 violated

Amazon (2020)

3 adhered 9 violated

Argos (2020)

2 adhered 5 violated

Rakuten (2020)

0 adhered 1 violated

IKEA (2019)

15 adhered 3 violated

Debenhams (2019)

12 adhered 7 violated

Apple (2019)

11 adhered 1 violated

Walmart (2019)

9 adhered 5 violated

B&H Photo (2019)

9 adhered 5 violated

ASOS (2019)

8 adhered 5 violated