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What’s this? Here you’ll find 45 annotated “Payment Method” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
During our large-scale usability testing of mobile checkouts we’ve observed that the Payment Method selection is yet another mobile checkout design where a large number of e-commerce sites use a design pattern that causes usability issues for users. On mobile the Payment Method design is particular difficult to get right, as most sites have one predominant method (typically credit card), yet still need to show a handful of 3rd-party payment options, which can be difficult to balance within the small mobile viewport.
More ‘Payment Method’ Insights
- In practice the mobile Payment Method designs used by most sites are prone to users either not being able to establish an overview of their payment options or more commonly are unintentionally nudged into a 3rd-party payment option they don’t fully understand (due to too-little emphasis on the most popular Credit Card option).
- Besides these mobile Payment Methods we’ve also benchmarked the desktop versions; see the 57 desktop Payment Method examples.
- The research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study is expected to be ready at the very end of 2018.
Learn More: Besides exploring the 45 mobile “Payment Method” design examples below, you may also want to read our related article “6 Mobile Checkout Usability Considerations”.
Get Full Access: To see all of Baymard’s 144 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)
Staples (2015)
15 adhered 8 violated
Macy's (2015)
11 adhered 8 violated
Nordstrom (2015)
10 adhered 4 violated
American Eagle Outfitters (2015)
9 adhered 3 violated
B&H Photo (2015)
8 adhered 5 violated
Bass Pro Shops (2015)
8 adhered 4 violated
Urban Outfitters (2015)
8 adhered 6 violated
J.C. Penney (2015)
8 adhered 5 violated
Sears (2015)
8 adhered 3 violated
Gilt (2015)
7 adhered 3 violated
Gilt (2015)
6 adhered 4 violated
Cabela's (2015)
6 adhered 1 violated
Sephora (2015)
6 adhered 1 violated
Toys'R'Us (2015)
6 adhered 0 violated
Nike (2015)
5 adhered 3 violated
Gap (2015)
5 adhered 3 violated
Walmart (2015)
5 adhered 1 violated
REI (2015)
5 adhered 2 violated
Northern Tool (2015)
4 adhered 2 violated
Rakuten (2015)
4 adhered 2 violated
Best Buy (2015)
4 adhered 2 violated
Kohl's (2015)
4 adhered 6 violated
HP (2015)
3 adhered 2 violated
Diapers (2015)
3 adhered 5 violated
Amazon (2015)
3 adhered 2 violated
Etsy (2015)
2 adhered 1 violated
Dell (2015)
2 adhered 1 violated
Victoria’s Secret (2015)
2 adhered 2 violated
L.L. Bean (2015)
2 adhered 2 violated
Newegg (2015)
2 adhered 2 violated
Musician's Friend (2015)
1 adhered 1 violated
Walgreens (2015)
1 adhered 5 violated
Diapers (2015)
0 adhered 0 violated
Amazon (2015)
0 adhered 0 violated
Grainger (2014)
11 adhered 6 violated
Home Depot (2014)
8 adhered 2 violated
Williams-Sonoma (2014)
8 adhered 6 violated
Crate & Barrel (2014)
8 adhered 1 violated
Overstock (2014)
7 adhered 14 violated
Lowe's (2014)
6 adhered 6 violated
Wayfair (2014)
5 adhered 4 violated
Target (2014)
4 adhered 2 violated
Build.com (2014)
2 adhered 2 violated
Office Depot (2014)
2 adhered 8 violated
Office Depot (2014)
1 adhered 1 violated