Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the mobile site user experience of 50 major e-commerce sites. You’re currently navigating by page design (Review Order). You can also navigate by site reviews.

On this page there’s 3 highlights (pro only) outlining what Gap are doing right and wrong. The screenshot was taken April 6, 2015 and depicts Gap's Review Order.

In total, 16 Gap page designs have been benchmarked across 146 usability guidelines from the Mobile E-Commerce research study. See full Gap case study.