Page Types Overview

Review Order

47 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 47 annotated “Review Order” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

During checkout the ‘Confirm Order’ step and ‘Order Confirmation’ step often look visually similar. During testing we observe that, especially in mobile checkouts, this makes some users prone to misinterpreting the mobile review step as an order confirmation page — and consequently leave the page, thinking the order is placed. We observe that in the most severe instances this can cause as much as 10% mobile checkout abandonments.

More ‘Review Order’ Insights

  • Besides these mobile Order Review pages we’ve also benchmarked the desktop versions; see the 51 desktop Order Review examples.
  • The research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study is expected to be ready at the very end of 2018.

Learn More: Besides exploring the 47 mobile “Order Review” design examples below, you may also want to read our related article “6 Mobile Checkout Usability Considerations”.

Get Full Access: To see all of Baymard’s 144 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)


B&H Photo (2015)

8 adhered 5 violated

Bass Pro Shops (2015)

8 adhered 4 violated

Newegg (2015)

7 adhered 4 violated

Gilt (2015)

6 adhered 4 violated

Sephora (2015)

6 adhered 0 violated

TigerDirect (2015)

5 adhered 3 violated

Walmart (2015)

5 adhered 2 violated

Barnes & Noble (2015)

4 adhered 0 violated

Rakuten (2015)

4 adhered 3 violated

HP (2015)

3 adhered 2 violated

Vitacost (2015)

3 adhered 2 violated

Nike (2015)

3 adhered 0 violated

Urban Outfitters (2015)

3 adhered 3 violated

Diapers (2015)

3 adhered 1 violated

Walgreens (2015)

3 adhered 1 violated

Toys'R'Us (2015)

3 adhered 0 violated

Amazon (2015)

3 adhered 2 violated

Costco (2015)

2 adhered 1 violated

Ann Taylor (2015)

2 adhered 1 violated

Musician's Friend (2015)

2 adhered 2 violated

Hayneedle (2015)

2 adhered 2 violated

Etsy (2015)

2 adhered 1 violated

Dell (2015)

2 adhered 1 violated

Disney Store (2015)

2 adhered 1 violated

Victoria’s Secret (2015)

2 adhered 1 violated

American Eagle Outfitters (2015)

2 adhered 1 violated

Gap (2015)

2 adhered 1 violated

L.L. Bean (2015)

2 adhered 1 violated

Macy's (2015)

2 adhered 2 violated

REI (2015)

2 adhered 1 violated

Best Buy (2015)

2 adhered 0 violated

Nordstrom (2015)

2 adhered 0 violated

Crutchfield (2015)

1 adhered 1 violated

Foot Locker (2015)

1 adhered 1 violated

Cabela's (2015)

1 adhered 2 violated

Gilt (2015)

0 adhered 1 violated

Gilt (2015)

0 adhered 2 violated

Gilt (2015)

0 adhered 1 violated

Williams-Sonoma (2014)

8 adhered 6 violated

Target (2014)

6 adhered 0 violated

Grainger (2014)

5 adhered 1 violated

Build.com (2014)

5 adhered 2 violated

Home Depot (2014)

5 adhered 0 violated

Office Depot (2014)

4 adhered 0 violated

Crate & Barrel (2014)

3 adhered 1 violated

Lowe's (2014)

2 adhered 1 violated

Wayfair (2014)

2 adhered 1 violated