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What’s this? Here you’ll find 47 annotated “Review Order” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
During checkout the ‘Confirm Order’ step and ‘Order Confirmation’ step often look visually similar. During testing we observe that, especially in mobile checkouts, this makes some users prone to misinterpreting the mobile review step as an order confirmation page — and consequently leave the page, thinking the order is placed. We observe that in the most severe instances this can cause as much as 10% mobile checkout abandonments.
More ‘Review Order’ Insights
- Besides these mobile Order Review pages we’ve also benchmarked the desktop versions; see the 51 desktop Order Review examples.
- The research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study is expected to be ready at the very end of 2018.
Learn More: Besides exploring the 47 mobile “Order Review” design examples below, you may also want to read our related article “6 Mobile Checkout Usability Considerations”.
Get Full Access: To see all of Baymard’s 144 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 37,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)
B&H Photo (2015)
8 adhered 5 violated
Bass Pro Shops (2015)
8 adhered 4 violated
Newegg (2015)
7 adhered 4 violated
Gilt (2015)
6 adhered 4 violated
Sephora (2015)
6 adhered 0 violated
TigerDirect (2015)
5 adhered 3 violated
Walmart (2015)
5 adhered 2 violated
Barnes & Noble (2015)
4 adhered 0 violated
Rakuten (2015)
4 adhered 3 violated
HP (2015)
3 adhered 2 violated
Vitacost (2015)
3 adhered 2 violated
Nike (2015)
3 adhered 0 violated
Urban Outfitters (2015)
3 adhered 3 violated
Diapers (2015)
3 adhered 1 violated
Walgreens (2015)
3 adhered 1 violated
Toys'R'Us (2015)
3 adhered 0 violated
Amazon (2015)
3 adhered 2 violated
Costco (2015)
2 adhered 1 violated
Ann Taylor (2015)
2 adhered 1 violated
Musician's Friend (2015)
2 adhered 2 violated
Hayneedle (2015)
2 adhered 2 violated
Etsy (2015)
2 adhered 1 violated
Dell (2015)
2 adhered 1 violated
Disney Store (2015)
2 adhered 1 violated
Victoria’s Secret (2015)
2 adhered 1 violated
American Eagle Outfitters (2015)
2 adhered 1 violated
Gap (2015)
2 adhered 1 violated
L.L. Bean (2015)
2 adhered 1 violated
Macy's (2015)
2 adhered 2 violated
REI (2015)
2 adhered 1 violated
Best Buy (2015)
2 adhered 0 violated
Nordstrom (2015)
2 adhered 0 violated
Crutchfield (2015)
1 adhered 1 violated
Foot Locker (2015)
1 adhered 1 violated
Cabela's (2015)
1 adhered 2 violated
Gilt (2015)
0 adhered 1 violated
Gilt (2015)
0 adhered 2 violated
Gilt (2015)
0 adhered 1 violated
Williams-Sonoma (2014)
8 adhered 6 violated
Target (2014)
6 adhered 0 violated
Grainger (2014)
5 adhered 1 violated
Build.com (2014)
5 adhered 2 violated
Home Depot (2014)
5 adhered 0 violated
Office Depot (2014)
4 adhered 0 violated
Crate & Barrel (2014)
3 adhered 1 violated
Lowe's (2014)
2 adhered 1 violated
Wayfair (2014)
2 adhered 1 violated