Page Types Overview

Mobile Web: Review Order

62 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 62 annotated “Review Order” design examples from Baymard’s UX benchmark of 93 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

During checkout the ‘Confirm Order’ step and ‘Order Confirmation’ step often look visually similar. During testing we observe that, especially in mobile checkouts, this makes some users prone to misinterpreting the mobile review step as an order confirmation page — and consequently leave the page, thinking the order is placed. We observe that in the most severe instances this can cause as much as 10% mobile checkout abandonments.

More ‘Review Order’ Insights

  • Desktop Examples: Besides the mobile examples below, we also have 100+ desktop examples of Review Order implementations.

  • Learn More: Besides exploring the 62 mobile “Order Review” design examples below, you may also want to read our related article “6 Mobile Checkout Usability Considerations”.

  • Get Full Access: To see all of Baymard’s 351 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 71,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)


Ulta Beauty (2021)

19 adhered 15 violated

Zooplus (2021)

5 adhered 2 violated

Shop Apotheke (2021)

4 adhered 3 violated

Peapod (2021)

4 adhered 1 violated

Ocado (2021)

4 adhered 1 violated

Sainsbury's (2021)

4 adhered 10 violated

Guitar Center (2021)

3 adhered 0 violated

Sports Direct (2021)

3 adhered 1 violated

Vitamin World (2021)

3 adhered 1 violated

The Vitamin Shoppe (2021)

3 adhered 2 violated

Fresh Direct (2021)

3 adhered 1 violated

CVS (2021)

2 adhered 3 violated

Albertsons (2021)

2 adhered 2 violated

Vodafone UK (2021)

2 adhered 1 violated

Smyths (2021)

1 adhered 2 violated

Bell (2021)

1 adhered 4 violated

Verizon (2021)

1 adhered 3 violated

Fresh Direct (2021)

0 adhered 1 violated

Fresh Direct (2021)

0 adhered 1 violated

Peapod (2021)

0 adhered 0 violated

Albertsons (2021)

0 adhered 1 violated

Office Depot (2020)

10 adhered 4 violated

Newegg (2020)

9 adhered 2 violated

Foot Locker (2020)

9 adhered 1 violated

Etsy (2020)

9 adhered 6 violated

Costco (2020)

8 adhered 2 violated

Zalando (2020)

8 adhered 7 violated

TigerDirect (2020)

7 adhered 6 violated

Wayfair (2020)

6 adhered 1 violated

Crutchfield (2020)

6 adhered 1 violated

Musician's Friend (2020)

5 adhered 1 violated

Bass Pro Shops (2020)

5 adhered 1 violated

Victoria's Secret (2020)

5 adhered 1 violated

Hayneedle (2020)

5 adhered 1 violated

Rakuten (2020)

5 adhered 0 violated

Office Depot (2020)

5 adhered 4 violated

Build.com (2020)

5 adhered 8 violated

Amazon (2020)

5 adhered 6 violated

Ann Taylor (2020)

4 adhered 1 violated

HP (2020)

4 adhered 3 violated

Microsoft (2020)

4 adhered 2 violated

Dell (2020)

4 adhered 1 violated

L.L. Bean (2020)

4 adhered 3 violated

Nordstrom (2020)

4 adhered 2 violated

GAP (2020)

3 adhered 2 violated

Crate & Barrel (2020)

3 adhered 3 violated

Sears (2020)

3 adhered 3 violated

J.C. Penney (2020)

3 adhered 2 violated

Walgreens (2020)

3 adhered 4 violated

Macy's (2020)

3 adhered 3 violated

Urban Outfitters (2020)

2 adhered 3 violated

W.W. Grainger, Inc. (2020)

2 adhered 3 violated

REI (2020)

2 adhered 3 violated

Target (2020)

2 adhered 5 violated

Thermofischer (2020)

1 adhered 1 violated

Tesco (2020)

1 adhered 3 violated

REI (2020)

1 adhered 0 violated

Cole-Parmer (2020)

0 adhered 2 violated

ASOS (2019)

14 adhered 14 violated

Apple (2019)

8 adhered 3 violated

B&H Photo (2019)

4 adhered 3 violated

Walmart (2019)

3 adhered 3 violated