On this page there’s 5 highlights (view in Baymard Premium) outlining what Adidas are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 316 autocomplete suggestions examples.)

The screenshot was taken on April 1, 2024 and depicts Adidas’ Autocomplete Suggestions. In total, we’ve reviewed 59 of Adidas’ page designs. To see them all, visit the full Adidas UX case study.