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Mobile Web: Search Autocomplete
59 design examples manually annotated by Baymard researchers
What’s this? Here you’ll find 59 annotated “Search Autocomplete” design examples from Baymard’s UX benchmark of 63 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
In usability testing we observe that the search autocomplete guides users on what to search for. This makes the autocomplete logic critical as it actively will alter what users end up searching for. In practice we observe several autocompletes that end up doing more harm than good, as they mislead users into performing futile searches. The mobile autocomplete is particular difficult to get right as the user interface suffers from an already small screen on mobile, combined with the user’s touch keyboard being shown at the same time (taking almost 50% of the screen).
More ‘Search Autocomplete’ Insights
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Desktop Examples: Besides the mobile examples below, we also have 150+ desktop examples of Search Autocomplete implementations.
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Learn More: Besides exploring the 59 mobile “Autocomplete” design examples below, you may also want to read our related articles “Allow Mobile Users to ‘Search Within’ Their Current Category - 94% Don’t” and “8 Design Patterns for Autocomplete Suggestions”.
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Get Full Access: To see all of Baymard’s 348 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 61,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
Tesco (2020)
6 adhered 2 violated
Argos (2020)
6 adhered 2 violated
Best Buy (2020)
6 adhered 1 violated
Etsy (2020)
6 adhered 1 violated
W.W. Grainger, Inc. (2020)
5 adhered 1 violated
Crate & Barrel (2020)
5 adhered 2 violated
Sears (2020)
5 adhered 2 violated
Newegg (2020)
5 adhered 2 violated
Disney Store (2020)
5 adhered 2 violated
Target (2020)
5 adhered 1 violated
Neiman Marcus (2020)
4 adhered 3 violated
Bass Pro Shops (2020)
4 adhered 3 violated
Marks & Spencer (2020)
4 adhered 3 violated
Rakuten (2020)
4 adhered 2 violated
Williams Sonoma (2020)
4 adhered 2 violated
REI (2020)
4 adhered 1 violated
Dell (2020)
3 adhered 3 violated
Lowe's (2020)
3 adhered 3 violated
Hayneedle (2020)
3 adhered 3 violated
Office Depot (2020)
3 adhered 3 violated
J.C. Penney (2020)
3 adhered 3 violated
John Lewis (2020)
3 adhered 4 violated
H&M (2020)
3 adhered 3 violated
Thermofischer (2020)
2 adhered 1 violated
Musician's Friend (2020)
2 adhered 4 violated
Ann Taylor (2020)
2 adhered 4 violated
GAP (2020)
2 adhered 4 violated
Urban Outfitters (2020)
2 adhered 4 violated
American Eagle Outfitters (2020)
2 adhered 4 violated
Northern Tool (2020)
2 adhered 4 violated
Overstock (2020)
2 adhered 4 violated
Foot Locker (2020)
2 adhered 4 violated
Cole-Parmer (2020)
1 adhered 1 violated
Berlin Packaging (2020)
1 adhered 1 violated
HP (2020)
1 adhered 3 violated
Microsoft (2020)
1 adhered 5 violated
Costco (2020)
0 adhered 7 violated
Victoria's Secret (2020)
0 adhered 4 violated
Gilt (2020)
0 adhered 5 violated
Wayfair (2019)
7 adhered 1 violated
Home Depot (2019)
6 adhered 1 violated
Zalando (2019)
5 adhered 1 violated
Macy's (2019)
5 adhered 1 violated
Build.com (2019)
5 adhered 2 violated
Amazon (2019)
5 adhered 2 violated
Debenhams (2019)
5 adhered 2 violated
IKEA (2019)
5 adhered 3 violated
ASOS (2019)
5 adhered 2 violated
Staples (2019)
4 adhered 2 violated
Walgreens (2019)
4 adhered 4 violated
Nordstrom (2019)
4 adhered 2 violated
Adidas (2019)
3 adhered 3 violated
Sephora (2019)
3 adhered 5 violated
Nike (2019)
3 adhered 4 violated
Walmart (2019)
3 adhered 3 violated
Crutchfield (2019)
3 adhered 3 violated
B&H Photo (2019)
3 adhered 4 violated
Apple (2019)
3 adhered 3 violated
L.L. Bean (2019)
2 adhered 4 violated