Page Types Overview

Mobile Web: Search Autocomplete

87 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 87 annotated “Search Autocomplete” design examples from Baymard’s UX benchmark of 93 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

In usability testing we observe that the search autocomplete guides users on what to search for. This makes the autocomplete logic critical as it actively will alter what users end up searching for. In practice we observe several autocompletes that end up doing more harm than good, as they mislead users into performing futile searches. The mobile autocomplete is particular difficult to get right as the user interface suffers from an already small screen on mobile, combined with the user’s touch keyboard being shown at the same time (taking almost 50% of the screen).

More ‘Search Autocomplete’ Insights


Dick's Sporting Goods (2021)

8 adhered 1 violated

Zooplus (2021)

6 adhered 1 violated

Albertsons (2021)

6 adhered 0 violated

Gucci (2021)

6 adhered 1 violated

Guitar Center (2021)

5 adhered 6 violated

Sports Direct (2021)

5 adhered 4 violated

Fresh Direct (2021)

5 adhered 2 violated

Louis Vuitton (2021)

5 adhered 2 violated

Vitamin World (2021)

4 adhered 2 violated

The Vitamin Shoppe (2021)

4 adhered 2 violated

Peapod (2021)

4 adhered 2 violated

Chanel (2021)

4 adhered 3 violated

TAG Heuer (2021)

4 adhered 4 violated

Van Cleef & Arpels (2021)

4 adhered 3 violated

Jimmy Choo (2021)

4 adhered 2 violated

Chewy (2021)

3 adhered 2 violated

Thomann (2021)

3 adhered 3 violated

Lego (2021)

3 adhered 8 violated

CVS (2021)

3 adhered 3 violated

Ulta Beauty (2021)

3 adhered 4 violated

Ocado (2021)

3 adhered 3 violated

Sainsbury's (2021)

3 adhered 3 violated

Smyths (2021)

2 adhered 4 violated

Shop Apotheke (2021)

2 adhered 4 violated

Bell (2021)

1 adhered 0 violated

Orange (2021)

1 adhered 0 violated

Verizon (2021)

0 adhered 1 violated

Vodafone UK (2021)

0 adhered 0 violated

Tesco (2020)

6 adhered 2 violated

Argos (2020)

6 adhered 2 violated

Best Buy (2020)

6 adhered 1 violated

Etsy (2020)

6 adhered 1 violated

W.W. Grainger, Inc. (2020)

5 adhered 1 violated

Crate & Barrel (2020)

5 adhered 2 violated

Sears (2020)

5 adhered 2 violated

Newegg (2020)

5 adhered 2 violated

Disney Store (2020)

5 adhered 2 violated

Target (2020)

5 adhered 1 violated

Neiman Marcus (2020)

4 adhered 3 violated

Bass Pro Shops (2020)

4 adhered 3 violated

Marks & Spencer (2020)

4 adhered 3 violated

Rakuten (2020)

4 adhered 2 violated

Williams Sonoma (2020)

4 adhered 2 violated

REI (2020)

4 adhered 1 violated

Dell (2020)

3 adhered 3 violated

Lowe's (2020)

3 adhered 3 violated

Hayneedle (2020)

3 adhered 3 violated

Office Depot (2020)

3 adhered 3 violated

J.C. Penney (2020)

3 adhered 3 violated

John Lewis (2020)

3 adhered 4 violated

H&M (2020)

3 adhered 3 violated

Thermofischer (2020)

2 adhered 1 violated

Musician's Friend (2020)

2 adhered 4 violated

Ann Taylor (2020)

2 adhered 4 violated

GAP (2020)

2 adhered 4 violated

Urban Outfitters (2020)

2 adhered 4 violated

American Eagle Outfitters (2020)

2 adhered 4 violated

Northern Tool (2020)

2 adhered 4 violated

Overstock (2020)

2 adhered 4 violated

Foot Locker (2020)

2 adhered 4 violated

Cole-Parmer (2020)

1 adhered 1 violated

Berlin Packaging (2020)

1 adhered 1 violated

HP (2020)

1 adhered 3 violated

Microsoft (2020)

1 adhered 5 violated

Costco (2020)

0 adhered 7 violated

Victoria's Secret (2020)

0 adhered 4 violated

Gilt (2020)

0 adhered 5 violated

Wayfair (2019)

7 adhered 1 violated

Home Depot (2019)

6 adhered 1 violated

Zalando (2019)

5 adhered 1 violated

Macy's (2019)

5 adhered 1 violated

Build.com (2019)

5 adhered 2 violated

Amazon (2019)

5 adhered 2 violated

Debenhams (2019)

5 adhered 2 violated

IKEA (2019)

5 adhered 3 violated

ASOS (2019)

5 adhered 2 violated

Staples (2019)

4 adhered 2 violated

Walgreens (2019)

4 adhered 4 violated

Nordstrom (2019)

4 adhered 2 violated

Adidas (2019)

3 adhered 3 violated

Sephora (2019)

3 adhered 5 violated

Nike (2019)

3 adhered 4 violated

Walmart (2019)

3 adhered 3 violated

Crutchfield (2019)

3 adhered 3 violated

B&H Photo (2019)

3 adhered 4 violated

Apple (2019)

3 adhered 3 violated

L.L. Bean (2019)

2 adhered 4 violated