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Mobile Web: Search Autocomplete

74 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 74 annotated “Search Autocomplete” design examples from Baymard’s UX benchmark of 80 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

In usability testing we observe that the search autocomplete guides users on what to search for. This makes the autocomplete logic critical as it actively will alter what users end up searching for. In practice we observe several autocompletes that end up doing more harm than good, as they mislead users into performing futile searches. The mobile autocomplete is particular difficult to get right as the user interface suffers from an already small screen on mobile, combined with the user’s touch keyboard being shown at the same time (taking almost 50% of the screen).

More ‘Search Autocomplete’ Insights

Desktop Examples: Besides the mobile examples below, we also have 150+ desktop examples of Search Autocomplete implementations.
Learn More: Besides exploring the 74 mobile “Autocomplete” design examples below, you may also want to read our related articles “Allow Mobile Users to ‘Search Within’ Their Current Category - 94% Don’t” and “8 Design Patterns for Autocomplete Suggestions”.
Get Full Access: To see all of Baymard’s 351 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 67,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)

Albertsons (2021)

6 adhered 0 violated

Gucci (2021)

6 adhered 1 violated

Fresh Direct (2021)

5 adhered 2 violated

Louis Vuitton (2021)

5 adhered 2 violated

Peapod (2021)

4 adhered 2 violated

Chanel (2021)

4 adhered 3 violated

TAG Heuer (2021)

4 adhered 4 violated

Van Cleef & Arpels (2021)

4 adhered 3 violated

Jimmy Choo (2021)

4 adhered 2 violated

Ocado (2021)

3 adhered 3 violated

Sainsbury's (2021)

3 adhered 3 violated

Bell (2021)

1 adhered 0 violated

Orange (2021)

1 adhered 0 violated

Verizon (2021)

0 adhered 1 violated

Vodafone UK (2021)

0 adhered 0 violated

Tesco (2020)

6 adhered 2 violated

Argos (2020)

6 adhered 2 violated

Best Buy (2020)

6 adhered 1 violated

Etsy (2020)

6 adhered 1 violated

W.W. Grainger, Inc. (2020)

5 adhered 1 violated

Crate & Barrel (2020)

5 adhered 2 violated

Sears (2020)

5 adhered 2 violated

Newegg (2020)

5 adhered 2 violated

Disney Store (2020)

5 adhered 2 violated

Target (2020)

5 adhered 1 violated

Neiman Marcus (2020)

4 adhered 3 violated

Bass Pro Shops (2020)

4 adhered 3 violated

Marks & Spencer (2020)

4 adhered 3 violated

Rakuten (2020)

4 adhered 2 violated

Williams Sonoma (2020)

4 adhered 2 violated

REI (2020)

4 adhered 1 violated

Dell (2020)

3 adhered 3 violated

Lowe's (2020)

3 adhered 3 violated

Hayneedle (2020)

3 adhered 3 violated

Office Depot (2020)

3 adhered 3 violated

J.C. Penney (2020)

3 adhered 3 violated

John Lewis (2020)

3 adhered 4 violated

H&M (2020)

3 adhered 3 violated

Thermofischer (2020)

2 adhered 1 violated

Musician's Friend (2020)

2 adhered 4 violated

Ann Taylor (2020)

2 adhered 4 violated

GAP (2020)

2 adhered 4 violated

Urban Outfitters (2020)

2 adhered 4 violated

American Eagle Outfitters (2020)

2 adhered 4 violated

Northern Tool (2020)

2 adhered 4 violated

Overstock (2020)

2 adhered 4 violated

Foot Locker (2020)

2 adhered 4 violated

Cole-Parmer (2020)

1 adhered 1 violated

Berlin Packaging (2020)

1 adhered 1 violated

HP (2020)

1 adhered 3 violated

Microsoft (2020)

1 adhered 5 violated

Costco (2020)

0 adhered 7 violated

Victoria's Secret (2020)

0 adhered 4 violated

Gilt (2020)

0 adhered 5 violated

Wayfair (2019)

7 adhered 1 violated

Home Depot (2019)

6 adhered 1 violated

Zalando (2019)

5 adhered 1 violated

Macy's (2019)

5 adhered 1 violated

Build.com (2019)

5 adhered 2 violated

Amazon (2019)

5 adhered 2 violated

Debenhams (2019)

5 adhered 2 violated

IKEA (2019)

5 adhered 3 violated

ASOS (2019)

5 adhered 2 violated

Staples (2019)

4 adhered 2 violated

Walgreens (2019)

4 adhered 4 violated

Nordstrom (2019)

4 adhered 2 violated

Adidas (2019)

3 adhered 3 violated

Sephora (2019)

3 adhered 5 violated

Nike (2019)

3 adhered 4 violated

Walmart (2019)

3 adhered 3 violated

Crutchfield (2019)

3 adhered 3 violated

B&H Photo (2019)

3 adhered 4 violated

Apple (2019)

3 adhered 3 violated

L.L. Bean (2019)

2 adhered 4 violated

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Mobile Web: Search Autocomplete