On this page there’s 7 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 317 autocomplete suggestions examples.)
The screenshot was taken on December 7, 2021 and depicts REI’s Autocomplete Suggestions. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.