This is a usability benchmark of the shopping experience on 50 major mobile e-commerce sites.
You’re currently navigating by mobile page type (Search Results). You can also navigate by case studies.
On this page there's 18 highlights (pro only) outlining what Target are doing right and wrong. The screenshot was taken September 16, 2014 and depicts Target's Product List and Search Results.
In total, 10 of Target's pages have been benchmarked across 146 usability guidelines from the Mobile E-Commerce research study. See full Target case study.
© 2017 Baymard Institute
US: +1 (415) 315-9567
EU: +45 3696 9567