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What’s this? Here you’ll find 49 annotated “Search Results” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
The mobile Search Results page differs significantly from the desktop results page. In usability testing we see that some of the mobile simplification often causes issues for users. It’s particular difficult to achieve the right balance for the product list item design on mobile; on one hand ensuring enough information and large thumbnails so users avoid opening irrelevant products, while on the other hand keeping them condensed enough to allow users to establish an overview.
More ‘Search Results’ Insights
- Besides these mobile Search Results we’ve also benchmarked the desktop versions; see the 60 desktop Search Results examples.
- The research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study is expected to be ready at the very end of 2018.
Learn More: Besides exploring the 49 mobile “Search Results” design examples below, you may also want to read our related article “The State of Mobile E-Commerce Search and Category Navigation”.
Get Full Access: To see all of Baymard’s 144 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)
Musician's Friend (2015)
11 adhered 4 violated
B&H Photo (2015)
9 adhered 5 violated
Ann Taylor (2015)
8 adhered 3 violated
Walmart (2015)
8 adhered 4 violated
Barnes & Noble (2015)
7 adhered 9 violated
TigerDirect (2015)
6 adhered 7 violated
Bass Pro Shops (2015)
6 adhered 7 violated
Macy's (2015)
6 adhered 1 violated
Newegg (2015)
6 adhered 9 violated
Nordstrom (2015)
6 adhered 4 violated
L.L. Bean (2015)
5 adhered 2 violated
Hayneedle (2015)
4 adhered 11 violated
Crutchfield (2015)
4 adhered 3 violated
Walgreens (2015)
4 adhered 1 violated
Toys'R'Us (2015)
4 adhered 4 violated
American Eagle Outfitters (2015)
4 adhered 5 violated
J.C. Penney (2015)
4 adhered 1 violated
REI (2015)
4 adhered 5 violated
Sears (2015)
4 adhered 2 violated
Vitacost (2015)
3 adhered 3 violated
Foot Locker (2015)
3 adhered 5 violated
Cabela's (2015)
3 adhered 4 violated
Diapers (2015)
3 adhered 2 violated
Best Buy (2015)
3 adhered 5 violated
HP (2015)
2 adhered 3 violated
Costco (2015)
2 adhered 9 violated
Etsy (2015)
2 adhered 5 violated
Nike (2015)
2 adhered 2 violated
Northern Tool (2015)
2 adhered 4 violated
Urban Outfitters (2015)
2 adhered 3 violated
Sephora (2015)
2 adhered 2 violated
Amazon (2015)
2 adhered 7 violated
Kohl's (2015)
2 adhered 3 violated
Dell (2015)
1 adhered 4 violated
Nike (2015)
1 adhered 1 violated
Victoria’s Secret (2015)
1 adhered 5 violated
Gilt (2015)
1 adhered 4 violated
Rakuten (2015)
1 adhered 5 violated
Gap (2015)
0 adhered 4 violated
Target (2014)
12 adhered 6 violated
Overstock (2014)
10 adhered 13 violated
Office Depot (2014)
8 adhered 6 violated
Grainger (2014)
7 adhered 6 violated
Lowe's (2014)
7 adhered 2 violated
Wayfair (2014)
7 adhered 1 violated
Home Depot (2014)
6 adhered 0 violated
Crate & Barrel (2014)
6 adhered 2 violated
Build.com (2014)
5 adhered 11 violated
Williams-Sonoma (2014)
1 adhered 2 violated