Page Types Overview

Search Results

59 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 59 annotated “Search Results” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

The mobile Search Results page differs significantly from the desktop results page. In usability testing we see that some of the mobile simplifications often cause issues for users. It’s particularly difficult to achieve the right balance for the product list item design on mobile; on the one hand, ensuring enough information and large thumbnails so users avoid opening irrelevant products, while on the other hand keeping them condensed enough to allow users to establish an overview.

More ‘Search Results’ Insights

  • Desktop Examples: Besides the mobile examples below, we also have 165+ desktop examples of Search Results Page implementations.

  • Learn More: Besides exploring the 59 mobile “Search Results” design examples below, you may also want to read our related article “The State of Mobile E-Commerce Search and Category Navigation”.

  • Get Full Access: To see all of Baymard’s 297 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 54,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)


Lowe's (2020)

11 adhered 2 violated

W.W. Grainger, Inc. (2020)

11 adhered 2 violated

Argos (2020)

10 adhered 1 violated

Rakuten (2020)

10 adhered 4 violated

Williams Sonoma (2020)

10 adhered 4 violated

J.C. Penney (2020)

10 adhered 3 violated

Overstock (2020)

9 adhered 5 violated

Best Buy (2020)

9 adhered 3 violated

John Lewis (2020)

9 adhered 4 violated

Costco (2020)

8 adhered 4 violated

Musician's Friend (2020)

8 adhered 2 violated

Neiman Marcus (2020)

8 adhered 4 violated

Crate & Barrel (2020)

8 adhered 3 violated

Sears (2020)

8 adhered 5 violated

REI (2020)

8 adhered 5 violated

Dell (2020)

7 adhered 7 violated

Marks & Spencer (2020)

7 adhered 4 violated

Victoria's Secret (2020)

7 adhered 6 violated

American Eagle Outfitters (2020)

7 adhered 5 violated

Office Depot (2020)

7 adhered 5 violated

Newegg (2020)

7 adhered 5 violated

H&M (2020)

7 adhered 6 violated

Gilt (2020)

6 adhered 6 violated

Etsy (2020)

6 adhered 4 violated

Target (2020)

6 adhered 4 violated

GAP (2020)

5 adhered 6 violated

Urban Outfitters (2020)

5 adhered 6 violated

Hayneedle (2020)

5 adhered 6 violated

Tesco (2020)

4 adhered 5 violated

Northern Tool (2020)

4 adhered 6 violated

TigerDirect (2020)

3 adhered 9 violated

Ann Taylor (2020)

3 adhered 9 violated

HP (2020)

3 adhered 10 violated

Microsoft (2020)

3 adhered 9 violated

Bass Pro Shops (2020)

3 adhered 9 violated

Disney Store (2020)

2 adhered 8 violated

Foot Locker (2020)

1 adhered 7 violated

Walmart (2019)

11 adhered 0 violated

Amazon (2019)

10 adhered 1 violated

Walgreens (2019)

9 adhered 1 violated

Wayfair (2019)

9 adhered 1 violated

Home Depot (2019)

8 adhered 2 violated

B&H Photo (2019)

8 adhered 1 violated

ASOS (2019)

8 adhered 4 violated

Macy's (2019)

7 adhered 3 violated

Nordstrom (2019)

7 adhered 2 violated

Staples (2019)

5 adhered 4 violated

Adidas (2019)

5 adhered 4 violated

Zalando (2019)

5 adhered 5 violated

Sephora (2019)

5 adhered 4 violated

Build.com (2019)

5 adhered 3 violated

L.L. Bean (2019)

5 adhered 4 violated

Crutchfield (2019)

3 adhered 8 violated

Apple (2019)

3 adhered 9 violated

Nike (2019)

2 adhered 5 violated

IKEA (2019)

2 adhered 7 violated

Wayfair (2019)

0 adhered 0 violated

Wayfair (2019)

0 adhered 0 violated

Debenhams (2019)

0 adhered 8 violated