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What’s this? Here you’ll find 57 annotated “Search Results” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
The mobile Search Results page differs significantly from the desktop results page. In usability testing we see that some of the mobile simplifications often cause issues for users. It’s particularly difficult to achieve the right balance for the product list item design on mobile; on the one hand, ensuring enough information and large thumbnails so users avoid opening irrelevant products, while on the other hand keeping them condensed enough to allow users to establish an overview.
More ‘Search Results’ Insights
- Besides these mobile Search Results we’ve also benchmarked the desktop versions; see the 60 desktop Search Results examples.
- Learn More: Besides exploring the 57 mobile “Search Results” design examples below, you may also want to read our related article “The State of Mobile E-Commerce Search and Category Navigation”.
- Get Full Access: To see all of Baymard’s 246 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 49,000+ hours of UX research findings, 700+ e-commerce UX guidelines, and 57,000+ UX performance scores.)
W.W. Grainger, Inc. (2020)
10 adhered 2 violated
Lowe's (2020)
9 adhered 2 violated
Williams Sonoma (2020)
9 adhered 3 violated
Musician's Friend (2020)
8 adhered 2 violated
Argos (2020)
8 adhered 1 violated
Overstock (2020)
8 adhered 4 violated
Rakuten (2020)
8 adhered 4 violated
Dell (2020)
7 adhered 5 violated
Crate & Barrel (2020)
7 adhered 3 violated
REI (2020)
7 adhered 5 violated
J.C. Penney (2020)
7 adhered 1 violated
Neiman Marcus (2020)
6 adhered 4 violated
Marks & Spencer (2020)
6 adhered 4 violated
American Eagle Outfitters (2020)
6 adhered 4 violated
Sears (2020)
6 adhered 5 violated
John Lewis (2020)
6 adhered 2 violated
Victoria's Secret (2020)
5 adhered 6 violated
Best Buy (2020)
5 adhered 1 violated
Office Depot (2020)
5 adhered 2 violated
Newegg (2020)
5 adhered 1 violated
H&M (2020)
5 adhered 3 violated
GAP (2020)
4 adhered 6 violated
Gilt (2020)
4 adhered 6 violated
Urban Outfitters (2020)
4 adhered 6 violated
Hayneedle (2020)
4 adhered 6 violated
Northern Tool (2020)
4 adhered 6 violated
TigerDirect (2020)
3 adhered 8 violated
Ann Taylor (2020)
3 adhered 8 violated
HP (2020)
3 adhered 9 violated
Bass Pro Shops (2020)
3 adhered 8 violated
Etsy (2020)
3 adhered 2 violated
Microsoft (2020)
2 adhered 8 violated
Target (2020)
2 adhered 2 violated
Disney Store (2020)
1 adhered 5 violated
Foot Locker (2020)
0 adhered 4 violated
ASOS (2019)
6 adhered 4 violated
Walmart (2019)
5 adhered 0 violated
Walgreens (2019)
4 adhered 0 violated
Amazon (2019)
4 adhered 1 violated
Wayfair (2019)
4 adhered 0 violated
Zalando (2019)
3 adhered 2 violated
Home Depot (2019)
3 adhered 1 violated
B&H Photo (2019)
3 adhered 0 violated
Staples (2019)
2 adhered 2 violated
Adidas (2019)
2 adhered 2 violated
Macy's (2019)
2 adhered 2 violated
Build.com (2019)
2 adhered 2 violated
L.L. Bean (2019)
2 adhered 1 violated
Nordstrom (2019)
2 adhered 2 violated
Sephora (2019)
1 adhered 3 violated
Crutchfield (2019)
1 adhered 5 violated
IKEA (2019)
1 adhered 3 violated
Apple (2019)
1 adhered 9 violated
Wayfair (2019)
0 adhered 0 violated
Wayfair (2019)
0 adhered 0 violated
Nike (2019)
0 adhered 3 violated
Debenhams (2019)
0 adhered 4 violated