Page Types Overview

Search Results

49 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 49 annotated “Search Results” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

The mobile Search Results page differs significantly from the desktop results page. In usability testing we see that some of the mobile simplification often causes issues for users. It’s particular difficult to achieve the right balance for the product list item design on mobile; on one hand ensuring enough information and large thumbnails so users avoid opening irrelevant products, while on the other hand keeping them condensed enough to allow users to establish an overview.

More ‘Search Results’ Insights

  • Besides these mobile Search Results we’ve also benchmarked the desktop versions; see the 60 desktop Search Results examples.
  • The research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study is expected to be ready at the very end of 2018.

Learn More: Besides exploring the 49 mobile “Search Results” design examples below, you may also want to read our related article “The State of Mobile E-Commerce Search and Category Navigation”.

Get Full Access: To see all of Baymard’s 144 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)


Musician's Friend (2015)

11 adhered 4 violated

B&H Photo (2015)

9 adhered 5 violated

Ann Taylor (2015)

8 adhered 3 violated

Walmart (2015)

8 adhered 4 violated

Barnes & Noble (2015)

7 adhered 9 violated

TigerDirect (2015)

6 adhered 7 violated

Bass Pro Shops (2015)

6 adhered 7 violated

Macy's (2015)

6 adhered 1 violated

Newegg (2015)

6 adhered 9 violated

Nordstrom (2015)

6 adhered 4 violated

L.L. Bean (2015)

5 adhered 2 violated

Hayneedle (2015)

4 adhered 11 violated

Crutchfield (2015)

4 adhered 3 violated

Walgreens (2015)

4 adhered 1 violated

Toys'R'Us (2015)

4 adhered 4 violated

American Eagle Outfitters (2015)

4 adhered 5 violated

J.C. Penney (2015)

4 adhered 1 violated

REI (2015)

4 adhered 5 violated

Sears (2015)

4 adhered 2 violated

Vitacost (2015)

3 adhered 3 violated

Foot Locker (2015)

3 adhered 5 violated

Cabela's (2015)

3 adhered 4 violated

Diapers (2015)

3 adhered 2 violated

Best Buy (2015)

3 adhered 5 violated

HP (2015)

2 adhered 3 violated

Costco (2015)

2 adhered 9 violated

Etsy (2015)

2 adhered 5 violated

Nike (2015)

2 adhered 2 violated

Northern Tool (2015)

2 adhered 4 violated

Urban Outfitters (2015)

2 adhered 3 violated

Sephora (2015)

2 adhered 2 violated

Amazon (2015)

2 adhered 7 violated

Kohl's (2015)

2 adhered 3 violated

Dell (2015)

1 adhered 4 violated

Nike (2015)

1 adhered 1 violated

Victoria’s Secret (2015)

1 adhered 5 violated

Gilt (2015)

1 adhered 4 violated

Rakuten (2015)

1 adhered 5 violated

Gap (2015)

0 adhered 4 violated

Target (2014)

12 adhered 6 violated

Overstock (2014)

10 adhered 13 violated

Office Depot (2014)

8 adhered 6 violated

Grainger (2014)

7 adhered 6 violated

Lowe's (2014)

7 adhered 2 violated

Wayfair (2014)

7 adhered 1 violated

Home Depot (2014)

6 adhered 0 violated

Crate & Barrel (2014)

6 adhered 2 violated

Build.com (2014)

5 adhered 11 violated

Williams-Sonoma (2014)

1 adhered 2 violated