Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the product page experience of 60 major e-commerce sites. You’re currently navigating by page design (Product Page). You can also navigate by site reviews.

On this page there’s 27 highlights (pro only) outlining what Amazon are doing right and wrong. The screenshot was taken April 6, 2017 and depicts Amazon's Product Page.

In total, 6 Amazon page designs have been benchmarked across 98 usability guidelines from the Product Page research study. See full Amazon case study.