Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the product page experience of 60 major e-commerce sites. You’re currently navigating by page design (Spec Sheet). You can also navigate by site reviews.

On this page there’s 5 highlights (pro only) outlining what Northern Tool are doing right and wrong. The screenshot was taken April 10, 2017 and depicts Northern Tool's Spec Sheet.

In total, 6 Northern Tool page designs have been benchmarked across 98 usability guidelines from the Product Page research study. See full Northern Tool case study.