On this page there’s 4 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 35 ‘Product Page: Spec Sheet’ design examples.)

The screenshot was taken April 27, 2017 and depicts REI’s Spec Sheet. In total, we’ve reviewed 41 of REI’s design elements. To see them all, visit the full REI UX case study.