Benchmarks

American Girl UX Case Study

This is an old and partial case study of American Girl’s ecommerce user experience (UX) performance. We encourage you to explore the 257 up-to-date and exhaustive case studies of major ecommerce sites for a complete and current picture of the ecommerce UX landscape.


URLstore.americangirl.com


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American Girl’s Desktop Web Ecommerce Design

7 pages of American Girl’s ecommerce site, marked up with 33 best practice examples: