Benchmarks

American Girl UX Case Study

This is an old and partial case study of American Girl’s e-commerce user experience (UX) performance. We encourage you to explore the 251 up-to-date and exhaustive case studies of major e-commerce sites for a complete and current picture of the e-commerce UX landscape.


URLstore.americangirl.com


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American Girl’s Desktop Web E-Commerce Design

7 pages of American Girl’s e-commerce site, marked up with 33 best practice examples: