Northern Tool UX Case Study
This is a case study of Northern Tool’s ecommerce user experience (UX) performance. It’s based on an exhaustive performance review of 523 design elements. 326 other sites have also been benchmarked for a complete picture of the ecommerce UX landscape.
Northern Tool’s overall ecommerce UX performance is xxxx xx xxxxxxxxx xxxxxx xx xxxx xx xxxx xx-xxxx xxxxxx xx xxxxxxxxxx, xxx xxxxxxxxx xx xxxxxxxxx xxxxxx xx xxxxxxx xx xxxxxxx xxxxxxxx & xxxxxxxxx xxxxxxxxxxx Upgrade to access Northern Tool’s case study.
First benchmarked in April 2012, and reviewed 27 times since then, most recently in January 2026.
Northern Tool’s UX Performance upgrade
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To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
UX Case Study Highlights
Industry Comparison
Northern Tool delivers many of the core supports that define the stronger end of Home & Hardware shopping, especially for shoppers who arrive with a clear product goal. Search handles…
Northern Tool’s Desktop Web Ecommerce Design
33 pages of Northern Tool’s ecommerce site, marked up with 212 best practice examples:
Northern Tool’s Mobile Web Ecommerce Design
32 pages of Northern Tool’s ecommerce site, marked up with 211 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” ecommerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 449 articles in the full public archive.