Benchmarks

Northern Tool UX Case Study

This is a case study of Northern Tool’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 272 design elements. 249 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Northern Tool’s overall e-commerce UX performance is mediocre. Some of Northern Tool’s biggest UX issues are caused by broken On-Site Search, poor Product Lists & Filtering, and poor Homepage & Category Navigation performances.

First benchmarked in April 2012, and reviewed 26 times since then, most recently in January 2024.


Performance29.6Mediocre

URLnortherntool.com


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Poor
Mediocre
Decent
Good
Perfect

Desktop Web

272 Guidelines · Performance:

Homepage & Category Navigation

21 Guidelines · Performance:

On-Site Search

30 Guidelines · Performance:

Product Lists & Filtering

51 Guidelines · Performance:

Product Page

49 Guidelines · Performance:

Cart & Checkout

87 Guidelines · Performance:

Accounts & Self-Service

22 Guidelines · Performance:

Site-Wide Design & Interaction

12 Guidelines · Performance:

Mobile Web

276 Guidelines · Performance:

Mobile Homepage & Category Navigation

22 Guidelines · Performance:

Mobile On-Site Search

29 Guidelines · Performance:

Mobile Product Lists & Filtering

50 Guidelines · Performance:

Mobile Product Page

49 Guidelines · Performance:

Mobile Cart & Checkout

89 Guidelines · Performance:

Mobile Accounts & Self-Service

18 Guidelines · Performance:

Mobile Site-Wide Design & Interaction

19 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.