Northern Tool’s E-Commerce UX

This is a case study of Northern Tool’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 863 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Northern Tool’s overall e-commerce UX performance is mediocre. Their main culprits are poor On-Site Search, poor Order Tracking & Returns, and mediocre Mobile Web performances.

First benchmarked in April 7, 2012, and reviewed 25 times since then, most recently May 5, 2023.

Performance: 35.5Mediocre


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Overall UX Performance

866 Guidelines · Performance:

Desktop Web

482 Guidelines · Performance:

Homepage & Category

54 Guidelines · Performance:

On-Site Search

47 Guidelines · Performance:

Product Lists & Filtering

90 Guidelines · Performance:

Product Page

96 Guidelines · Performance:

Cart & Checkout

130 Guidelines · Performance:

Customer Accounts

38 Guidelines · Performance:

Order Tracking & Returns

27 Guidelines · Performance:

Mobile Web

384 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

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