Rakuten UX Case Study
This is an old and partial case study of Rakuten’s ecommerce user experience (UX) performance. We encourage you to explore the 257 up-to-date and exhaustive case studies of major ecommerce sites for a complete and current picture of the ecommerce UX landscape.
Rakuten’s Desktop Web Ecommerce Design
28 pages of Rakuten’s ecommerce site, marked up with 286 best practice examples:
Rakuten’s Mobile Web Ecommerce Design
17 pages of Rakuten’s ecommerce site, marked up with 150 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” ecommerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 415 articles in the full public archive.
