This is an old and partial case study of Rakuten’s e-commerce user experience (UX) performance. We encourage you to explore the 177 up-to-date and exhaustive case studies of major e-commerce sites for a complete and current picture of the e-commerce UX landscape.
28 pages of Rakuten’s e-commerce site, marked up with 286 best practice examples:
17 pages of Rakuten’s e-commerce site, marked up with 150 best practice examples:
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 331 articles in the full public archive.