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  1. Free UX Research
  2. Benchmarks
  3. Rakuten
Benchmarks

Rakuten’s E-Commerce UX

This is an old and partial case study of Rakuten’s e-commerce user experience (UX) performance. We encourage you to explore the 149 up-to-date and exhaustive case studies of major e-commerce sites for a complete and current picture of the e-commerce UX landscape.


URL: rakuten.com


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Rakuten’s Desktop Web E-Commerce Design

28 pages of Rakuten’s e-commerce site, marked up with 286 best practice examples:

Homepage

74

Drop-Down Menu

30

Top-Level Navigation + Intermediary Category Page

114

Search Field

54

Autocomplete Suggestions

33

Search Results Page

512

No Results Page

10

Product List

1516

Search Results Page

36

Sorting Tool

33

Product Page

1613

Product Page

124

User Reviews Section

93

Spec Sheet

22

Cart

53

Account Selection

34

Shipping Address

79

Address Validator

30

Billing Address + Payment

1413

Review Order

34

Receipt / Order Confirmation

42

‘My Account’ Drop-Down

85

Account Dashboard

52

Address Book

22

Stored Credit Cards

21

Newsletter Management

40

Orders Overview

27

Order Tracking Page

03

Rakuten’s Mobile Web E-Commerce Design

17 pages of Rakuten’s e-commerce site, marked up with 150 best practice examples:

Homepage

82

Drop-Down Menu

34

Drop-Down Menu

20

Drop-Down Menu

21

Intermediary Category Page

30

Search Field

20

Autocomplete Suggestions

42

Search Results Page

104

Product List

1711

Product Page

156

Cart

14

Account Selection

21

Shipping Address + Delivery & Shipping Methods

56

Payment

01

Payment

1210

Review Order

50

Receipt / Order Confirmation

34

Explore Other Research Content

Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:

  • Drop-Down Usability: When You Should (and Shouldn’t) Use Them
  • Format the ‘Expiration Date’ Fields Exactly the Same as the Physical Credit Card (90% Get It Wrong)
  • PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
  • Form Field Usability: Avoid Multi-Column Layouts (13% Make This Form Usability Mistake)
  • Form Usability: Getting ‘Address Line 2’ Right

See all323articles in the full public archive.

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Free UX Research

Articles323 free articles covering 5% of Baymard’s large-scale e-commerce UX research findings.BenchmarksCase studies of 149 top e-commerce sites. Ranked using 175,000+ UX performance scores.Page Designs10,500+ annotated design examples, for systematic inspiration on e-commerce page types.ResourcesAbandonment stats, credit card patterns, code samples, and demos, for usability

Use Cases

Industry:
  • Apparel & Accessories
  • Business-to-Business
  • Electronics & Office
  • Health & Beauty
  • Home & Hardware
  • Houseware & Furnishings
  • Luxury Goods
  • Mass Merchant
  • Sports, Toys & Hobbies
  • Direct to Consumer
  • Telco
  • Online Grocery
  • Meal Kits
  • Consumable Subscriptions
  • Online Food Delivery
  • Travel & Accommodations
  • SaaS & Digital Subscriptions
Theme:
  • Homepage & Category
  • On-Site Search
  • Accessibility
  • Product List
  • Product Page
  • Cart & Checkout
  • Accounts & Self-Service
  • Mobile Web
  • Mobile App

Company:
  • About
  • Our Methodology
  • Jobs
Support:
  • Privacy Policy
  • Terms & Conditions
  • Roadmap & Changelog
Resources:
  • Cart Abandonment Stats
  • Credit Card Patterns
  • UX Basics
  • UX Certification
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