Rakuten’s E-Commerce UX
This is an old and partial case study of Rakuten’s e-commerce user experience (UX) performance. We encourage you to explore the 123 up-to-date and exhaustive case studies of major e-commerce sites for a complete and current picture of the e-commerce UX landscape.
Rakuten’s Desktop Web E-Commerce Design
28 pages of Rakuten’s e-commerce site, marked up with 286 best practice examples:
Rakuten’s Mobile Web E-Commerce Design
17 pages of Rakuten’s e-commerce site, marked up with 150 best practice examples:
Explore Other Research Content
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 307 articles in the full public archive.
Premium Research
Get full access to Baymard’s 78,000+ hours of research and empower your UX team and decisions.
Audit Service
Get Baymard to audit your site’s UX performance, compare it to competitors, and identify 40 areas of improvements.
