On this page there’s 5 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 893 account selection examples.)
The screenshot was taken on January 27, 2022 and depicts Macy’s Account Selection. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.
Research Guideline #665
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #653
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #640
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #652
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #637
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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