Amazon’s Mobile Account Selection

791 of 969 Account Selection Examples:

On this page there’s 4 highlights (view in Baymard Premium) outlining what Amazon are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 969 account selection examples.)

The screenshot was taken on April 9, 2015 and depicts Amazon’s Account Selection. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.

Adhered High

Research Guideline #70

Importance: Detail · Single-Platform

Dig deeper: Editor’s note, 1 extra image, Underlying UX research

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Adhered High

Research Guideline #65

Importance: Essential · Single-Platform

Dig deeper: Editor’s note, Underlying UX research

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Violated High

Research Guideline #183

Importance: Essential · Single-Platform

Dig deeper: Editor’s note, 1 extra image, Underlying UX research

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Violated High

Research Guideline #224

Importance: Essential · Single-Platform

Dig deeper: Editor’s note, 1 extra image, Underlying UX research

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