On this page there’s 5 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1029 account selection examples.)

The screenshot was taken on November 3, 2025 and depicts Macy’s Account Selection. In total, we’ve reviewed 96 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.