On this page there’s 3 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 927 account selection examples.)
The screenshot was taken on March 12, 2012 and depicts Macy’s Account Selection. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.
Research Guideline #44
Importance: Detail · Single-Platform
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Research Guideline #25
Importance: Essential · Single-Platform
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Research Guideline #55
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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