On this page there’s 4 highlights (view in Baymard Premium) outlining what Smyths are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 843 account selection examples.)

The screenshot was taken on June 4, 2021 and depicts Smyths’ Account Selection. In total, we’ve reviewed 42 of Smyths’ page designs. To see them all, visit the full Smyths UX case study.