You’re browsing the 2012 version of this benchmark database. Head here for the most recent version.
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This is a usability benchmark of the checkout process of 150 top e-commerce sites. You’re currently navigating by checkout step (Billing address). You can also navigate by case studies.

In this checkout step there's 9 highlights (pro only) outlining what Bass Pro Shops are doing right and wrong. The screenshot was taken March 27, 2012 and depicts Bass Pro Shops' Shipping address and Billing address.

In total, 6 of Bass Pro Shops' checkout steps have been benchmarked across 63 usability guidelines from the E-Commerce Checkout research study. See full Bass Pro Shops case study.

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