You’re browsing the 2012 version of this benchmark database. Head here for the most recent version.
Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the checkout experience of 150 major e-commerce sites. You’re currently navigating by page design (Billing address). You can also navigate by site reviews.

On this page there’s 8 highlights (pro only) outlining what Apple are doing right and wrong. The screenshot was taken March 6, 2012 and depicts Apple's Billing address.

In total, 7 Apple page designs have been benchmarked across 63 usability guidelines from the Checkout Process research study. See full Apple case study.