On this page there’s 13 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 764 billing address examples.)
The screenshot was taken on March 12, 2012 and depicts Macy’s Billing Address. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.
Research Guideline #37
Importance: Detail · Single-Platform
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Research Guideline #31
Importance: Essential · Single-Platform
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Research Guideline #15
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #23
Importance: Detail · Single-Platform
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Research Guideline #24
Importance: Essential · Single-Platform
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Research Guideline #3
Importance: Essential · Single-Platform
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Research Guideline #56
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #1
Importance: Essential · Single-Platform
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Research Guideline #59
Importance: Essential · Single-Platform
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Research Guideline #50
Importance: Essential · Single-Platform
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Research Guideline #10
Importance: Detail · Single-Platform
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Research Guideline #2
Importance: Essential · Single-Platform
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Research Guideline #21
Importance: Detail · Single-Platform
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