On this page there’s 19 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 925 cart examples.)
The screenshot was taken on January 27, 2022 and depicts Macy’s Cart. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.
Research Guideline #607
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #1490
Importance: Impactful · Multi-Platform
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Research Guideline #600
Importance: Impactful · Multi-Platform
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Research Guideline #602
Importance: Impactful · Multi-Platform
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Research Guideline #603
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #581
Importance: Essential · Multi-Platform
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Research Guideline #579
Importance: Impactful · Multi-Platform
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Research Guideline #620
Importance: Essential · Multi-Platform
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Research Guideline #623
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #633
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, Underlying UX research
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Research Guideline #635
Importance: Detail · Multi-Platform
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Research Guideline #631
Importance: Impactful · Multi-Platform
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Research Guideline #634
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #622
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #645
Importance: Detail · Multi-Platform
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Research Guideline #615
Importance: Essential · Multi-Platform
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Research Guideline #727
Importance: Impactful · Multi-Platform
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Research Guideline #732
Importance: Essential · Multi-Platform
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Research Guideline #578
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
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