On this page there’s 11 highlights (view in Baymard Premium) outlining what Apple are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 968 cart examples.)
The screenshot was taken on October 9, 2023 and depicts Apple’s Cart. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.
Research Guideline #2157
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #620
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 4 extra images, Underlying UX research
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Research Guideline #2160
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 4 extra images, Underlying UX research
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Research Guideline #2151
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #622
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #581
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #2139
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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Research Guideline #579
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #2320
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #732
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
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Research Guideline #578
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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