On this page there’s 14 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 968 cart examples.)
The screenshot was taken on August 1, 2018 and depicts Macy’s Cart. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.
Research Guideline #600
Importance: Impactful · Multi-Platform
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Research Guideline #603
Importance: Impactful · Multi-Platform
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Research Guideline #608
Importance: Impactful · Single-Platform
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Research Guideline #623
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #624
Importance: Detail · Multi-Platform
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Research Guideline #732
Importance: Essential · Multi-Platform
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Research Guideline #620
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #622
Importance: Essential · Multi-Platform
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Research Guideline #645
Importance: Impactful · Multi-Platform
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Research Guideline #607
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #580
Importance: Essential · Single-Platform
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Research Guideline #673
Importance: Essential · Single-Platform
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Research Guideline #579
Importance: Essential · Multi-Platform
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Research Guideline #578
Importance: Detail · Multi-Platform
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