On this page there’s 11 highlights (view in Baymard Premium) outlining what Apple are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 188 cross-sells examples.)

The screenshot was taken on October 9, 2023 and depicts Apple’s Cross-Sells. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.