On this page there’s 11 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 188 cross-sells examples.)

The screenshot was taken on April 21, 2024 and depicts Macy’s Cross-Sells. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.