On this page there’s 5 highlights (view in Baymard Premium) outlining what Amazon are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 188 cross-sells examples.)

The screenshot was taken on May 25, 2016 and depicts Amazon’s Cross-Sells. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.