Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the checkout process of 150 top e-commerce sites. You’re currently navigating by checkout step (Cross-sell). You can also navigate by case studies.

In this checkout step there's 5 highlights (pro only) outlining what Amazon are doing right and wrong. The screenshot was taken May 25, 2016 and depicts Amazon's Cross-sell.

In total, 10 of Amazon's checkout steps have been benchmarked across 134 usability guidelines from the E-Commerce Checkout research study. See full Amazon case study.

Close overlay