On this page there’s 21 highlights (view in Baymard Premium) outlining what GAP are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 160 cross-sells examples.)

The screenshot was taken on June 9, 2021 and depicts GAP’s Cross-Sells. In total, we’ve reviewed 64 of GAP’s page designs. To see them all, visit the full GAP UX case study.