On this page there’s 17 highlights (view in Baymard Premium) outlining what Amazon are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 647 review order examples.)
The screenshot was taken on September 2, 2022 and depicts Amazon’s Review Order. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #556
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #726
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 3 extra images, Underlying UX research
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Research Guideline #553
Importance: Detail · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #583
Importance: Impactful · Multi-Platform
Dig deeper: 3 extra images, Underlying UX research
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Research Guideline #552
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
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Research Guideline #632
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #633
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #551
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #545
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, Editor’s note, 2 extra images, Underlying UX research
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Research Guideline #1104
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #615
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #727
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
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Research Guideline #550
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #547
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #543
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #544
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #548
Importance: Detail · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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