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What’s this? Here you’ll find 103 annotated “Order review” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
Nothing is final before users confirm the order — all prior attempts to create user-friendly checkout steps have been in vain if users do not correctly understand and use the review step. Indeed during our testing we consistently observe that some users abandon here — and very often solely caused by the design and flow of the review step.
More ‘Order Review’ Insights
- One Order Review aspect that causes issues for many sites is the user’s “editing experience”. For example, 68% of sites send users backward in the checkout flow if they want to edit information at the review step — something that we during usability testing observed to be highly problematic.
- Another grave issue observed in testing is that some Order Review page designs are prone to be mistaken for an “Order Confirmation” page; thinking their order is placed users then close the page (unwillingly abandoning the order).
Learn More: Besides exploring the 103 “Order Review” design examples below, you may also want to read our related article “Offer ‘Delayed Account Creation’ at the Confirmation Step – 38% Don’t”.
Get Full Access: To see all of Baymard’s 134 cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 42,000+ hours of UX research findings, 700+ e-commerce UX guidelines, and 57,000+ UX performance scores.)
John Lewis (2019)
18 adhered 8 violated
IKEA (2019)
17 adhered 16 violated
Neiman Marcus (2019)
17 adhered 22 violated
Zalando (2019)
13 adhered 2 violated
REI (2019)
11 adhered 2 violated
Walgreens (2019)
9 adhered 2 violated
Etsy (2019)
8 adhered 3 violated
Hayneedle (2019)
7 adhered 2 violated
Northern Tool (2019)
7 adhered 16 violated
Victoria's Secret (2019)
7 adhered 0 violated
Nordstrom (2019)
6 adhered 3 violated
Ann Taylor (2019)
6 adhered 6 violated
TigerDirect (2019)
6 adhered 9 violated
Costco (2019)
6 adhered 7 violated
Cabela's (2019)
6 adhered 3 violated
Foot Locker (2019)
6 adhered 2 violated
Amazon (2019)
6 adhered 2 violated
L.L. Bean (2019)
6 adhered 0 violated
Musician's Friend (2019)
5 adhered 4 violated
Sephora (2019)
5 adhered 2 violated
J.C. Penney (2019)
4 adhered 3 violated
Disney Store (2019)
3 adhered 3 violated
Rakuten (2019)
3 adhered 4 violated
Gap (2019)
3 adhered 3 violated
Bass Pro Shops (2019)
2 adhered 2 violated
Tesco (2019)
1 adhered 2 violated
Tesco (2019)
0 adhered 2 violated
Overstock (2018)
26 adhered 22 violated
IKEA (2018)
22 adhered 8 violated
Lowe's (2018)
17 adhered 17 violated
Williams-Sonoma (2018)
15 adhered 16 violated
Zalando (2018)
10 adhered 0 violated
Wayfair (2018)
9 adhered 3 violated
Microsoft (2018)
8 adhered 3 violated
Grainger (2018)
7 adhered 5 violated
Newegg (2018)
6 adhered 2 violated
Crutchfield (2018)
6 adhered 1 violated
Office Depot (2018)
6 adhered 3 violated
B&H Photo (2018)
6 adhered 0 violated
Crate & Barrel (2018)
6 adhered 0 violated
Macy's (2018)
6 adhered 1 violated
Sears (2018)
6 adhered 0 violated
Marks & Spencer (2018)
6 adhered 3 violated
Urban Outfitters (2018)
5 adhered 2 violated
Dell (2018)
5 adhered 1 violated
Apple Inc. (2018)
5 adhered 3 violated
Build.com (2018)
5 adhered 2 violated
Walmart (2018)
5 adhered 0 violated
Kohl's (2018)
5 adhered 1 violated
Target (2018)
4 adhered 2 violated
Nike (2018)
3 adhered 4 violated
HP (2018)
3 adhered 4 violated
Home Depot (2016)
29 adhered 12 violated
Bass Pro Shops (2016)
27 adhered 19 violated
Overstock (2016)
23 adhered 30 violated
Staples (2016)
23 adhered 13 violated
Neiman Marcus (2016)
20 adhered 22 violated
Lowe's (2016)
19 adhered 26 violated
Northern Tool (2016)
14 adhered 17 violated
Cabela's (2016)
12 adhered 4 violated
Etsy (2016)
11 adhered 6 violated
Rakuten (2016)
11 adhered 13 violated
TigerDirect (2016)
10 adhered 6 violated
Walgreens (2016)
10 adhered 7 violated
Gilt (2016)
9 adhered 11 violated
Amazon (2016)
9 adhered 3 violated
B&H Photo (2016)
8 adhered 3 violated
Office Depot (2016)
8 adhered 2 violated
Build.com (2016)
8 adhered 15 violated
Williams-Sonoma (2016)
8 adhered 17 violated
Target (2016)
7 adhered 3 violated
Crutchfield (2016)
6 adhered 5 violated
Foot Locker (2016)
6 adhered 7 violated
Microsoft (2016)
6 adhered 1 violated
Crate & Barrel (2016)
6 adhered 4 violated
Sears (2016)
6 adhered 1 violated
Nordstrom (2016)
6 adhered 0 violated
HP (2016)
5 adhered 9 violated
Toys'R'Us (2016)
5 adhered 5 violated
Nike (2016)
5 adhered 1 violated
Sephora (2016)
5 adhered 2 violated
Disney (2016)
5 adhered 3 violated
Kohl's (2016)
5 adhered 4 violated
Newegg (2016)
5 adhered 10 violated
Urban Outfitters (2016)
5 adhered 1 violated
Macy's (2016)
5 adhered 4 violated
L.L. Bean (2016)
5 adhered 0 violated
Dell (2016)
4 adhered 3 violated
Costco (2016)
4 adhered 1 violated
Ann Taylor (2016)
4 adhered 9 violated
Walmart (2016)
4 adhered 3 violated
Musician's Friend (2016)
3 adhered 4 violated
J.C. Penney (2016)
3 adhered 3 violated
Gap (2016)
3 adhered 5 violated
Wayfair (2016)
3 adhered 4 violated
REI (2016)
3 adhered 3 violated
Hayneedle (2016)
3 adhered 7 violated
Grainger (2016)
2 adhered 11 violated
Apple (2016)
2 adhered 7 violated
Best Buy (2016)
2 adhered 6 violated
Nordstrom (2016)
2 adhered 1 violated
Wayfair (2016)
2 adhered 1 violated
Victoria’s Secret (2016)
1 adhered 2 violated