Page Types Overview

Order review

54 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 54 annotated “Order review” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

Nothing is final before users confirm the order — all prior attempts to create user-friendly checkout steps have been in vain if users do not correctly understand and use the review step. Indeed during our testing we consistently observe that some users abandon here — and very often solely caused by the design and flow of the review step.

More ‘Order Review’ Insights

  • One Order Review aspect that causes issues for many sites is the user’s “editing experience”. For example, 68% of sites send users backward in the checkout flow if they want to edit information at the review step — something that we during usability testing observed to be highly problematic.
  • Another grave issue observed in testing is that some Order Review page designs are prone to be mistaken for an “Order Confirmation” page; thinking their order is placed users then close the page (unwillingly abandoning the order).

Learn More: Besides exploring the 54 “Order Review” design examples below, you may also want to read our related article “Offer ‘Delayed Account Creation’ at the Confirmation Step – 38% Don’t”.

Get Full Access: To see all of Baymard’s 134 cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)


IKEA (2018)

22 adhered 8 violated

Zalando (2018)

10 adhered 0 violated

Marks & Spencer (2018)

6 adhered 3 violated

Home Depot (2016)

29 adhered 12 violated

Bass Pro Shops (2016)

27 adhered 19 violated

Overstock (2016)

23 adhered 30 violated

Staples (2016)

23 adhered 13 violated

Neiman Marcus (2016)

20 adhered 22 violated

Lowe's (2016)

19 adhered 26 violated

Northern Tool (2016)

14 adhered 17 violated

Cabela's (2016)

12 adhered 4 violated

Etsy (2016)

11 adhered 6 violated

Rakuten (2016)

11 adhered 13 violated

TigerDirect (2016)

10 adhered 6 violated

Walgreens (2016)

10 adhered 7 violated

Gilt (2016)

9 adhered 11 violated

Amazon (2016)

9 adhered 3 violated

B&H Photo (2016)

8 adhered 3 violated

Office Depot (2016)

8 adhered 2 violated

Build.com (2016)

8 adhered 15 violated

Williams-Sonoma (2016)

8 adhered 17 violated

Target (2016)

7 adhered 3 violated

Crutchfield (2016)

6 adhered 5 violated

Foot Locker (2016)

6 adhered 7 violated

Microsoft (2016)

6 adhered 1 violated

Crate & Barrel (2016)

6 adhered 4 violated

Sears (2016)

6 adhered 1 violated

Nordstrom (2016)

6 adhered 0 violated

HP (2016)

5 adhered 9 violated

Toys'R'Us (2016)

5 adhered 5 violated

Nike (2016)

5 adhered 1 violated

Sephora (2016)

5 adhered 2 violated

Disney (2016)

5 adhered 3 violated

Kohl's (2016)

5 adhered 4 violated

Newegg (2016)

5 adhered 10 violated

Urban Outfitters (2016)

5 adhered 1 violated

Macy's (2016)

5 adhered 4 violated

L.L. Bean (2016)

5 adhered 0 violated

Dell (2016)

4 adhered 3 violated

Costco (2016)

4 adhered 1 violated

Ann Taylor (2016)

4 adhered 9 violated

Walmart (2016)

4 adhered 3 violated

Musician's Friend (2016)

3 adhered 4 violated

J.C. Penney (2016)

3 adhered 3 violated

Grainger (2016)

3 adhered 11 violated

Gap (2016)

3 adhered 5 violated

Wayfair (2016)

3 adhered 4 violated

REI (2016)

3 adhered 3 violated

Hayneedle (2016)

3 adhered 7 violated

Apple (2016)

2 adhered 7 violated

Best Buy (2016)

2 adhered 6 violated

Nordstrom (2016)

2 adhered 1 violated

Wayfair (2016)

2 adhered 1 violated

Victoria’s Secret (2016)

1 adhered 2 violated