On this page there’s 21 highlights (view in Baymard Premium) outlining what Amazon are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1199 payment examples.)
The screenshot was taken on May 25, 2016 and depicts Amazon’s Payment. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #730
Importance: Essential · Multi-Platform
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Research Guideline #671
Importance: Impactful · Multi-Platform
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Research Guideline #585
Importance: Impactful · Single-Platform
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Research Guideline #588
Importance: Essential · Multi-Platform
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Research Guideline #568
Importance: Essential · Multi-Platform
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Research Guideline #664
Importance: Detail · Multi-Platform
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Research Guideline #694
Importance: Essential · Single-Platform
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Research Guideline #594
Importance: Essential · Multi-Platform
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Research Guideline #591
Importance: Detail · Multi-Platform
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Research Guideline #582
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #722
Importance: Essential · Multi-Platform
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Research Guideline #587
Importance: Essential · Single-Platform
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Research Guideline #577
Importance: Essential · Multi-Platform
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Research Guideline #670
Importance: Detail · Single-Platform
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Research Guideline #615
Importance: Essential · Multi-Platform
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Research Guideline #674
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #668
Importance: Detail · Multi-Platform
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Research Guideline #727
Importance: Essential · Multi-Platform
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Research Guideline #674
Importance: Impactful · Multi-Platform
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Research Guideline #668
Importance: Detail · Multi-Platform
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Research Guideline #609
Importance: Essential · Multi-Platform
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