Page Types Overview

Payment

68 design examples manually annotated by Baymard researchers

American Eagle Outfitters

43 adhered 27 violated

John Lewis

31 adhered 14 violated

Home Depot

29 adhered 12 violated

Build.com

28 adhered 27 violated

Bass Pro Shops

27 adhered 19 violated

Best Buy

27 adhered 9 violated

Crutchfield

26 adhered 12 violated

Overstock

23 adhered 30 violated

Nike

23 adhered 22 violated

Staples

23 adhered 13 violated

H&M

22 adhered 8 violated

IKEA

22 adhered 8 violated

Adidas

22 adhered 13 violated

Debenhams

20 adhered 10 violated

Neiman Marcus

20 adhered 22 violated

B&H Photo

20 adhered 7 violated

Office Depot

20 adhered 8 violated

Marks & Spencer

19 adhered 7 violated

Zalando

19 adhered 11 violated

Lowe's

19 adhered 26 violated

Walmart

19 adhered 5 violated

Musician's Friend

18 adhered 12 violated

Nordstrom

17 adhered 12 violated

Tesco

16 adhered 13 violated

ASOS

16 adhered 10 violated

Etsy

16 adhered 11 violated

Disney

16 adhered 10 violated

Sears

16 adhered 16 violated

Newegg

16 adhered 10 violated

Hayneedle

16 adhered 10 violated

Crate & Barrel

15 adhered 10 violated

Northern Tool

14 adhered 17 violated

Apple

14 adhered 21 violated

Gilt

14 adhered 12 violated

Kohl's

14 adhered 19 violated

Wayfair

14 adhered 9 violated

Argos

13 adhered 6 violated

Ann Taylor

11 adhered 19 violated

Urban Outfitters

11 adhered 14 violated

Gap

11 adhered 19 violated

Macy's

11 adhered 21 violated

Walgreens

10 adhered 15 violated

Sephora

10 adhered 10 violated

Rakuten

10 adhered 17 violated

Amazon

10 adhered 11 violated

Argos

9 adhered 5 violated

HP

9 adhered 6 violated

Grainger

9 adhered 21 violated

Costco

8 adhered 25 violated

TigerDirect

8 adhered 14 violated

Foot Locker

8 adhered 18 violated

Microsoft

8 adhered 21 violated

Williams-Sonoma

8 adhered 17 violated

L.L. Bean

8 adhered 10 violated

Target

8 adhered 7 violated

Toys'R'Us

7 adhered 18 violated

Cabela's

7 adhered 16 violated

Victoria’s Secret

6 adhered 13 violated

Dell

5 adhered 17 violated

HP

5 adhered 12 violated

REI

5 adhered 8 violated

J.C. Penney

4 adhered 7 violated

Dell

2 adhered 6 violated

REI

2 adhered 4 violated

Target

2 adhered 2 violated

Gap

1 adhered 3 violated

TigerDirect

0 adhered 3 violated

L.L. Bean

0 adhered 3 violated