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236 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 236 annotated “Payment” design examples from Baymard’s UX benchmark of 93 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

The Payment step during checkout is often dominated by credit card form fields. Yet, 3rd-party payment methods are becoming more widespread, and we’ve found that 8% of users have abandoned a checkout solely because the site didn’t offer the desired 3rd-party option.

More ‘Payment’ Insights

While the credit card input is only a small part of the overall amount of typing during the checkout flow, it’s by far the most complex and error-prone input during checkout. From insights gleaned during testing we’ve published more than 10 design guidelines, for the just 4 credit card inputs, that need to be implemented perfectly to avoid the most common usability issues. The impact of field descriptions and field design should not be underestimated, as any doubt, slight input inconsistencies, or validation errors in the credit card form are far more likely to result in abandonments than most other fields during checkout.
Mobile Examples: Besides the desktop examples below, we also have 60+ mobile examples of Payment Method implementations.
Learn More: Besides exploring the 236 “Payment Method” design examples below, you may also want to read our related articles “The ‘Credit Card Number’ Field Must Allow and Auto-Format Spaces”, “Visually Reinforce Your Credit Card Fields”, and “5 ‘Credit Card Form’ Implementations That Make L.L. Bean Best-in-Class”.
Get Full Access: To see all of Baymard’s 135 cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 71,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)

American Eagle Outfitters (2021)

45 adhered 17 violated

Nordstrom (2021)

40 adhered 14 violated

Ulta Beauty (2021)

33 adhered 12 violated

Overstock.com (2021)

32 adhered 18 violated

Home Depot (2021)

32 adhered 11 violated

HP (2021)

31 adhered 19 violated

Chewy (2021)

24 adhered 16 violated

Kohl's (2021)

21 adhered 10 violated

Crutchfield (2021)

21 adhered 4 violated

Thomann (2021)

21 adhered 21 violated

Debenhams (2021)

19 adhered 7 violated

Foot Locker (2021)

18 adhered 5 violated

Neiman Marcus (2021)

18 adhered 15 violated

Staples (2021)

18 adhered 5 violated

Adidas (2021)

17 adhered 7 violated

J.C. Penney (2021)

17 adhered 5 violated

B&H Photo (2021)

17 adhered 4 violated

Lego (2021)

17 adhered 7 violated

IKEA (2021)

16 adhered 6 violated

Best Buy (2021)

16 adhered 4 violated

Walmart (2021)

16 adhered 5 violated

Nike (2021)

16 adhered 2 violated

Chanel (2021)

16 adhered 7 violated

Lowe's (2021)

16 adhered 6 violated

Northern Tool (2021)

16 adhered 9 violated

Disney Store (2021)

16 adhered 13 violated

Smyths (2021)

16 adhered 7 violated

Etsy (2021)

15 adhered 8 violated

TAG Heuer (2021)

15 adhered 11 violated

Williams-Sonoma (2021)

15 adhered 16 violated

Dick's Sporting Goods (2021)

15 adhered 6 violated

Build.com (2021)

14 adhered 9 violated

Victoria's Secret (2021)

14 adhered 5 violated

Macy's (2021)

14 adhered 7 violated

Sephora (2021)

14 adhered 9 violated

Gilt (2021)

13 adhered 10 violated

H&M (2021)

13 adhered 4 violated

Marks & Spencer (2021)

13 adhered 5 violated

John Lewis (2021)

13 adhered 7 violated

Dell (2021)

13 adhered 7 violated

Musician's Friend (2021)

13 adhered 6 violated

GAP (2021)

13 adhered 3 violated

Gucci (2021)

13 adhered 5 violated

L.L. Bean (2021)

13 adhered 5 violated

Crate & Barrel (2021)

13 adhered 6 violated

Office Depot (2021)

13 adhered 4 violated

Zooplus (2021)

13 adhered 6 violated

Sports Direct (2021)

13 adhered 6 violated

Bell (2021)

13 adhered 2 violated

Tesco (2021)

12 adhered 8 violated

REI (2021)

12 adhered 3 violated

CVS (2021)

12 adhered 12 violated

The Vitamin Shoppe (2021)

12 adhered 8 violated

Cabela's (2021)

11 adhered 6 violated

Van Cleef & Arpels (2021)

11 adhered 9 violated

Louis Vuitton (2021)

11 adhered 6 violated

Costco (2021)

10 adhered 12 violated

Walgreens (2021)

10 adhered 6 violated

Urban Outfitters (2021)

10 adhered 7 violated

Hayneedle (2021)

10 adhered 9 violated

Apple (2021)

9 adhered 4 violated

Guitar Center (2021)

9 adhered 5 violated

Vitamin World (2021)

9 adhered 7 violated

Zalando (2021)

8 adhered 6 violated

Jimmy Choo (2021)

8 adhered 11 violated

Sears (2021)

8 adhered 5 violated

Wayfair (2021)

8 adhered 11 violated

Target (2021)

8 adhered 10 violated

ASOS (2021)

8 adhered 7 violated

Argos (2021)

7 adhered 9 violated

Newegg (2021)

7 adhered 1 violated

Bang & Olufsen (2021)

7 adhered 14 violated

Ocado (2021)

7 adhered 5 violated

Sainsbury's (2021)

7 adhered 7 violated

Orange (2021)

7 adhered 4 violated

Verizon (2021)

7 adhered 7 violated

Vodafone UK (2021)

7 adhered 8 violated

Amazon (2021)

6 adhered 6 violated

Argos (2021)

6 adhered 5 violated

Microsoft (2021)

6 adhered 11 violated

Kohl's (2021)

6 adhered 9 violated

Peapod (2021)

6 adhered 9 violated

Newegg (2021)

5 adhered 8 violated

Shop Apotheke (2021)

5 adhered 11 violated

Amazon (2021)

4 adhered 1 violated

Van Cleef & Arpels (2021)

4 adhered 6 violated

Sears (2021)

4 adhered 1 violated

Albertsons (2021)

4 adhered 3 violated

Marks & Spencer (2021)

3 adhered 1 violated

Apple (2021)

3 adhered 0 violated

Microsoft (2021)

3 adhered 1 violated

Grainger (2021)

3 adhered 12 violated

Fresh Direct (2021)

3 adhered 8 violated

Zalando (2021)

2 adhered 2 violated

Jimmy Choo (2021)

2 adhered 1 violated

John Lewis (2021)

1 adhered 2 violated

Etsy (2021)

1 adhered 1 violated

Albertsons (2021)

1 adhered 3 violated

Orange (2021)

1 adhered 1 violated

Bang & Olufsen (2021)

0 adhered 2 violated

Thermofischer (2020)

3 adhered 12 violated

Berlin Packaging (2020)

2 adhered 6 violated

Cole-Parmer (2020)

1 adhered 5 violated

Arrow (2020)

0 adhered 6 violated

Arrow (2020)

0 adhered 1 violated

Hitachi UK (2020)

0 adhered 6 violated

Hitachi UK (2020)

0 adhered 1 violated

Gilt (2019)

25 adhered 20 violated

J.C. Penney (2019)

22 adhered 9 violated

L.L. Bean (2019)

19 adhered 5 violated

John Lewis (2019)

18 adhered 8 violated

H&M (2019)

17 adhered 10 violated

IKEA (2019)

17 adhered 15 violated

Neiman Marcus (2019)

17 adhered 21 violated

Sephora (2019)

16 adhered 8 violated

Gap (2019)

16 adhered 6 violated

Disney Store (2019)

15 adhered 11 violated

Musician's Friend (2019)

14 adhered 6 violated

Rakuten (2019)

14 adhered 13 violated

REI (2019)

13 adhered 4 violated

Tesco (2019)

12 adhered 13 violated

Bass Pro Shops (2019)

12 adhered 11 violated

Foot Locker (2019)

12 adhered 15 violated

Adidas (2019)

11 adhered 7 violated

Hayneedle (2019)

11 adhered 13 violated

Nordstrom (2019)

10 adhered 9 violated

Debenhams (2019)

10 adhered 15 violated

Zalando (2019)

10 adhered 10 violated

TigerDirect (2019)

10 adhered 11 violated

Etsy (2019)

10 adhered 9 violated

Marks & Spencer (2019)

9 adhered 15 violated

Ann Taylor (2019)

9 adhered 11 violated

Victoria's Secret (2019)

9 adhered 8 violated

Amazon (2019)

8 adhered 12 violated

Argos (2019)

7 adhered 9 violated

Costco (2019)

7 adhered 14 violated

Northern Tool (2019)

7 adhered 15 violated

Walgreens (2019)

5 adhered 12 violated

Argos (2019)

3 adhered 5 violated

ASOS (2019)

3 adhered 13 violated

Cabela's (2019)

3 adhered 15 violated

TigerDirect (2019)

0 adhered 0 violated

American Eagle Outfitters (2018)

41 adhered 14 violated

Home Depot (2018)

31 adhered 12 violated

John Lewis (2018)

28 adhered 16 violated

Overstock (2018)

26 adhered 21 violated

Crutchfield (2018)

25 adhered 3 violated

Best Buy (2018)

22 adhered 9 violated

Sears (2018)

22 adhered 11 violated

IKEA (2018)

22 adhered 8 violated

HP (2018)

21 adhered 4 violated

Target (2018)

21 adhered 6 violated

H&M (2018)

21 adhered 9 violated

Adidas (2018)

21 adhered 14 violated

Dell (2018)

20 adhered 9 violated

Newegg (2018)

20 adhered 8 violated

Debenhams (2018)

19 adhered 10 violated

Marks & Spencer (2018)

19 adhered 7 violated

Zalando (2018)

19 adhered 11 violated

Apple Inc. (2018)

18 adhered 2 violated

B&H Photo (2018)

18 adhered 4 violated

Urban Outfitters (2018)

17 adhered 9 violated

Lowe's (2018)

17 adhered 16 violated

Nike (2018)

16 adhered 3 violated

Staples (2018)

16 adhered 5 violated

Wayfair (2018)

16 adhered 13 violated

Kohl's (2018)

16 adhered 17 violated

Tesco (2018)

16 adhered 13 violated

ASOS (2018)

16 adhered 10 violated

Office Depot (2018)

15 adhered 7 violated

Williams Sonoma (2018)

15 adhered 16 violated

Crate & Barrel (2018)

15 adhered 4 violated

Build.com (2018)

15 adhered 4 violated

Walmart (2018)

15 adhered 5 violated

Microsoft (2018)

14 adhered 11 violated

Macy's (2018)

12 adhered 8 violated

Argos (2018)

12 adhered 6 violated

Argos (2018)

8 adhered 6 violated

Grainger (2018)

7 adhered 11 violated

American Eagle Outfitters (2016)

43 adhered 26 violated

Home Depot (2016)

29 adhered 12 violated

Build.com (2016)

28 adhered 27 violated

Bass Pro Shops (2016)

27 adhered 19 violated

Best Buy (2016)

27 adhered 9 violated

Crutchfield (2016)

26 adhered 12 violated

Overstock (2016)

23 adhered 30 violated

Nike (2016)

23 adhered 22 violated

Staples (2016)

23 adhered 13 violated

Neiman Marcus (2016)

20 adhered 22 violated

B&H Photo (2016)

20 adhered 7 violated

Office Depot (2016)

20 adhered 8 violated

Lowe's (2016)

19 adhered 26 violated

Walmart (2016)

19 adhered 5 violated

Musician's Friend (2016)

18 adhered 12 violated

Nordstrom (2016)

17 adhered 12 violated

Etsy (2016)

16 adhered 11 violated

Disney (2016)

16 adhered 10 violated

Sears (2016)

16 adhered 16 violated

Newegg (2016)

16 adhered 10 violated

Hayneedle (2016)

16 adhered 10 violated

Crate & Barrel (2016)

15 adhered 10 violated

Northern Tool (2016)

14 adhered 16 violated

Apple (2016)

14 adhered 21 violated

Gilt (2016)

14 adhered 12 violated

Kohl's (2016)

14 adhered 19 violated

Wayfair (2016)

14 adhered 9 violated

Ann Taylor (2016)

11 adhered 19 violated

Urban Outfitters (2016)

11 adhered 14 violated

Gap (2016)

11 adhered 19 violated

Macy's (2016)

11 adhered 20 violated

Walgreens (2016)

10 adhered 15 violated

Sephora (2016)

10 adhered 10 violated

Rakuten (2016)

10 adhered 17 violated

Amazon (2016)

10 adhered 11 violated

HP (2016)

9 adhered 6 violated

Grainger (2016)

9 adhered 21 violated

Costco (2016)

8 adhered 25 violated

TigerDirect (2016)

8 adhered 14 violated

Foot Locker (2016)

8 adhered 18 violated

Microsoft (2016)

8 adhered 21 violated

Williams Sonoma (2016)

8 adhered 17 violated

L.L. Bean (2016)

8 adhered 10 violated

Target (2016)

8 adhered 7 violated

Toys'R'Us (2016)

7 adhered 18 violated

Cabela's (2016)

7 adhered 16 violated

Victoria’s Secret (2016)

6 adhered 13 violated

Dell (2016)

5 adhered 17 violated

HP (2016)

5 adhered 12 violated

REI (2016)

5 adhered 8 violated

J.C. Penney (2016)

4 adhered 7 violated

Dell (2016)

2 adhered 6 violated

REI (2016)

2 adhered 4 violated

Target (2016)

2 adhered 2 violated

Gap (2016)

1 adhered 3 violated

TigerDirect (2016)

0 adhered 3 violated

L.L. Bean (2016)

0 adhered 3 violated

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