You’re browsing the 2012 version of this benchmark database. Head here for the most recent version.
Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the checkout experience of 150 major e-commerce sites. You’re currently navigating by page design (Shipping address). You can also navigate by site reviews.

On this page there’s 11 highlights (pro only) outlining what Amazon are doing right and wrong. The screenshot was taken March 28, 2012 and depicts Amazon's Shipping address.

In total, 8 Amazon page designs have been benchmarked across 63 usability guidelines from the Checkout Process research study. See full Amazon case study.