This is a usability benchmark of the checkout process of 150 top e-commerce sites.
You’re currently navigating by checkout step (Shipping address). You can also navigate by case studies.
In this checkout step there's 11 highlights (pro only) outlining what Amazon are doing right and wrong. The screenshot was taken March 28, 2012 and depicts Amazon's Shipping address.
In total, 8 of Amazon's checkout steps have been benchmarked across 63 usability guidelines from the E-Commerce Checkout research study. See full Amazon case study.
© 2018 Baymard Institute
US: +1 (415) 315-9567
EU: +45 3696 9567