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What’s this? Here you’ll find 121 annotated “Shipping Address” design examples from Baymard’s UX benchmark of 63 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
The shipping address represents the largest amount of typing the users have to perform during the checkout flow, and it’s therefore also where most sites have great potential to optimize users’ checkout experience, by reducing and easing typing of address and contact info. The most common severe issue is that 54% of sites neglect to address users’ privacy concerns.
More ‘Shipping Address’ Insights
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The two most important aspects when looking to minimize the amount of typing users have to do, and how intimidating the Shipping Address checkout step will appear, are 1) defaulting the billing address to be the same as the typed shipping address (by hiding the fields entirely) and 2) auto-detecting the city and state values based on the typed ZIP code (see our article “Auto-Detect ‘City’ and ‘State’ Inputs Based on the User’s Postal Code – 60% of Sites Don’t”.
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Mobile Examples: Besides the desktop examples below, we also have 55+ mobile examples of Shipping Address implementations.
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Learn More: Besides exploring the 121 “Shipping Address” checkout design examples below, you may also want to read our related articles “Checkout Optimization: From 16 Form Fields to 8 Fields (keynote presentation)”, “Always Explain Why the ‘Phone’ Field Is Required (58% of Sites Don’t)”, and “Form Usability: Getting ‘Address Line 2’ Right”.
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Get Full Access: To see all of Baymard’s 135 cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 61,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
Cole-Parmer (2020)
6 adhered 7 violated
Berlin Packaging (2020)
3 adhered 5 violated
Arrow (2020)
2 adhered 7 violated
Hitachi UK (2020)
1 adhered 5 violated
Berlin Packaging (2020)
1 adhered 1 violated
Thermofischer (2020)
0 adhered 4 violated
Gilt (2019)
25 adhered 20 violated
Adidas (2019)
19 adhered 14 violated
Walgreens (2019)
19 adhered 13 violated
Neiman Marcus (2019)
18 adhered 12 violated
IKEA (2019)
17 adhered 16 violated
Disney Store (2019)
17 adhered 12 violated
Hayneedle (2019)
17 adhered 17 violated
Gap (2019)
17 adhered 8 violated
L.L. Bean (2019)
17 adhered 6 violated
Sephora (2019)
16 adhered 4 violated
Amazon (2019)
16 adhered 17 violated
Victoria's Secret (2019)
16 adhered 6 violated
Nordstrom (2019)
14 adhered 9 violated
Ann Taylor (2019)
14 adhered 13 violated
H&M (2019)
12 adhered 10 violated
ASOS (2019)
12 adhered 4 violated
Costco (2019)
12 adhered 14 violated
Foot Locker (2019)
12 adhered 8 violated
Marks & Spencer (2019)
11 adhered 10 violated
John Lewis (2019)
11 adhered 7 violated
J.C. Penney (2019)
11 adhered 6 violated
Debenhams (2019)
10 adhered 6 violated
Musician's Friend (2019)
10 adhered 9 violated
Etsy (2019)
10 adhered 4 violated
Argos (2019)
9 adhered 11 violated
TigerDirect (2019)
9 adhered 11 violated
Zalando (2019)
8 adhered 6 violated
Bass Pro Shops (2019)
7 adhered 12 violated
Rakuten (2019)
7 adhered 9 violated
Cabela's (2019)
6 adhered 3 violated
ASOS (2019)
3 adhered 2 violated
Tesco (2019)
1 adhered 2 violated
American Eagle Outfitters (2018)
41 adhered 14 violated
Home Depot (2018)
31 adhered 12 violated
Adidas (2018)
29 adhered 11 violated
Overstock (2018)
26 adhered 21 violated
Build.com (2018)
23 adhered 4 violated
IKEA (2018)
22 adhered 11 violated
Best Buy (2018)
21 adhered 9 violated
Macy's (2018)
20 adhered 12 violated
B&H Photo (2018)
19 adhered 7 violated
Debenhams (2018)
18 adhered 5 violated
Tesco (2018)
18 adhered 11 violated
Urban Outfitters (2018)
16 adhered 12 violated
Office Depot (2018)
16 adhered 13 violated
Apple Inc. (2018)
15 adhered 9 violated
Staples (2018)
15 adhered 11 violated
Newegg (2018)
14 adhered 6 violated
ASOS (2018)
14 adhered 10 violated
Dell (2018)
13 adhered 10 violated
HP (2018)
13 adhered 7 violated
Walmart (2018)
13 adhered 6 violated
Kohl's (2018)
13 adhered 9 violated
Marks & Spencer (2018)
11 adhered 8 violated
H&M (2018)
11 adhered 3 violated
Zalando (2018)
11 adhered 4 violated
Nike (2018)
10 adhered 9 violated
Microsoft (2018)
10 adhered 10 violated
Wayfair (2018)
10 adhered 3 violated
Grainger (2018)
10 adhered 15 violated
Williams Sonoma (2018)
9 adhered 6 violated
Sears (2018)
9 adhered 4 violated
Lowe's (2018)
8 adhered 6 violated
Target (2018)
7 adhered 4 violated
Argos (2018)
7 adhered 7 violated
John Lewis (2018)
3 adhered 4 violated
American Eagle Outfitters (2016)
43 adhered 26 violated
Build.com (2016)
28 adhered 27 violated
Overstock (2016)
23 adhered 30 violated
Home Depot (2016)
23 adhered 7 violated
Hayneedle (2016)
23 adhered 13 violated
B&H Photo (2016)
22 adhered 6 violated
Disney (2016)
20 adhered 14 violated
L.L. Bean (2016)
18 adhered 15 violated
J.C. Penney (2016)
16 adhered 10 violated
Gilt (2016)
16 adhered 12 violated
Macy's (2016)
16 adhered 15 violated
Kohl's (2016)
15 adhered 15 violated
Williams Sonoma (2016)
15 adhered 9 violated
Staples (2016)
14 adhered 10 violated
Office Depot (2016)
14 adhered 15 violated
Sears (2016)
14 adhered 8 violated
Newegg (2016)
14 adhered 6 violated
Microsoft (2016)
13 adhered 13 violated
Amazon (2016)
13 adhered 12 violated
Walgreens (2016)
12 adhered 8 violated
Musician's Friend (2016)
12 adhered 12 violated
Toys'R'Us (2016)
12 adhered 19 violated
Foot Locker (2016)
12 adhered 17 violated
Nordstrom (2016)
12 adhered 11 violated
REI (2016)
12 adhered 14 violated
Nike (2016)
11 adhered 15 violated
Etsy (2016)
11 adhered 6 violated
Victoria’s Secret (2016)
11 adhered 19 violated
Target (2016)
11 adhered 6 violated
Walmart (2016)
11 adhered 7 violated
Sephora (2016)
10 adhered 5 violated
Gap (2016)
10 adhered 13 violated
Ann Taylor (2016)
9 adhered 8 violated
Best Buy (2016)
9 adhered 8 violated
Urban Outfitters (2016)
9 adhered 16 violated
Dell (2016)
8 adhered 24 violated
Apple (2016)
8 adhered 16 violated
Rakuten (2016)
8 adhered 11 violated
Wayfair (2016)
8 adhered 9 violated
Costco (2016)
7 adhered 17 violated
Crate & Barrel (2016)
7 adhered 4 violated
Cabela's (2016)
6 adhered 4 violated
Lowe's (2016)
6 adhered 11 violated
Neiman Marcus (2016)
4 adhered 0 violated
HP (2016)
4 adhered 17 violated
Grainger (2016)
4 adhered 11 violated
Northern Tool (2016)
3 adhered 2 violated
Lowe's (2016)
3 adhered 1 violated
L.L. Bean (2016)
1 adhered 2 violated