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What’s this? Here you’ll find 59 annotated “Shipping Address” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
The shipping address represents the largest amount of typing the users have to perform during the checkout flow, and it’s therefore also where most sites have great potential to optimize users’ checkout experience, by reducing and easing typing of address and contact info. The most common severe issue is that 54% of sites neglect to address users’ privacy concerns.
More ‘Shipping Address’ Insights
- The two most important aspects when looking to minimize the amount of typing users have to do, and how intimidating the Shipping Address checkout step will appear, are 1) defaulting the billing address to be the same as the typed shipping address (by hiding the fields entirely) and 2) auto-detecting the city and state values based on the typed ZIP code (see our article “Auto-Detect ‘City’ and ‘State’ Inputs Based on the User’s Postal Code – 60% of Sites Don’t”.
Learn More: Besides exploring the 59 “Shipping Address” checkout design examples below, you may also want to read our related articles “The Average Checkout Flow Has 14.88 Form Fields – Twice as Many as Necessary”, and “Form Usability: Getting ‘Address Line 2’ Right”.
Get Full Access: To see all of Baymard’s 134 cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 37,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)
Adidas (2018)
29 adhered 11 violated
IKEA (2018)
22 adhered 11 violated
Debenhams (2018)
18 adhered 5 violated
Tesco (2018)
18 adhered 12 violated
ASOS (2018)
14 adhered 11 violated
Marks & Spencer (2018)
11 adhered 8 violated
H&M (2018)
11 adhered 3 violated
Zalando (2018)
11 adhered 4 violated
Argos (2018)
7 adhered 7 violated
John Lewis (2018)
3 adhered 4 violated
American Eagle Outfitters (2016)
43 adhered 27 violated
Build.com (2016)
28 adhered 27 violated
Overstock (2016)
23 adhered 30 violated
Home Depot (2016)
23 adhered 7 violated
Hayneedle (2016)
23 adhered 14 violated
B&H Photo (2016)
22 adhered 6 violated
Disney (2016)
20 adhered 14 violated
L.L. Bean (2016)
18 adhered 16 violated
J.C. Penney (2016)
16 adhered 10 violated
Gilt (2016)
16 adhered 12 violated
Macy's (2016)
16 adhered 15 violated
Kohl's (2016)
15 adhered 15 violated
Williams-Sonoma (2016)
15 adhered 9 violated
Staples (2016)
14 adhered 10 violated
Office Depot (2016)
14 adhered 15 violated
Sears (2016)
14 adhered 8 violated
Newegg (2016)
14 adhered 6 violated
Microsoft (2016)
13 adhered 13 violated
Amazon (2016)
13 adhered 12 violated
Walgreens (2016)
12 adhered 8 violated
Musician's Friend (2016)
12 adhered 12 violated
Toys'R'Us (2016)
12 adhered 19 violated
Foot Locker (2016)
12 adhered 17 violated
Nordstrom (2016)
12 adhered 11 violated
REI (2016)
12 adhered 14 violated
Nike (2016)
11 adhered 15 violated
Etsy (2016)
11 adhered 6 violated
Gap (2016)
11 adhered 13 violated
Victoria’s Secret (2016)
11 adhered 19 violated
Target (2016)
11 adhered 6 violated
Walmart (2016)
11 adhered 7 violated
Sephora (2016)
10 adhered 5 violated
Ann Taylor (2016)
9 adhered 8 violated
Best Buy (2016)
9 adhered 8 violated
Urban Outfitters (2016)
9 adhered 16 violated
Dell (2016)
8 adhered 24 violated
Apple (2016)
8 adhered 16 violated
Rakuten (2016)
8 adhered 11 violated
Wayfair (2016)
8 adhered 9 violated
Costco (2016)
7 adhered 17 violated
Crate & Barrel (2016)
7 adhered 4 violated
Cabela's (2016)
6 adhered 4 violated
Lowe's (2016)
6 adhered 11 violated
Neiman Marcus (2016)
4 adhered 0 violated
HP (2016)
4 adhered 17 violated
Grainger (2016)
4 adhered 11 violated
Northern Tool (2016)
3 adhered 2 violated
Lowe's (2016)
3 adhered 1 violated
L.L. Bean (2016)
1 adhered 2 violated