Page Types Overview

Shipping Address

115 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 115 annotated “Shipping Address” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

The shipping address represents the largest amount of typing the users have to perform during the checkout flow, and it’s therefore also where most sites have great potential to optimize users’ checkout experience, by reducing and easing typing of address and contact info. The most common severe issue is that 54% of sites neglect to address users’ privacy concerns.

More ‘Shipping Address’ Insights

Learn More: Besides exploring the 115 “Shipping Address” checkout design examples below, you may also want to read our related articles “The Average Checkout Flow Has 14.88 Form Fields – Twice as Many as Necessary”, and “Form Usability: Getting ‘Address Line 2’ Right”.

Get Full Access: To see all of Baymard’s 134 cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 42,000+ hours of UX research findings, 700+ e-commerce UX guidelines, and 57,000+ UX performance scores.)


Gilt (2019)

25 adhered 20 violated

Adidas (2019)

19 adhered 14 violated

Walgreens (2019)

19 adhered 13 violated

Neiman Marcus (2019)

18 adhered 13 violated

Gap (2019)

18 adhered 8 violated

IKEA (2019)

17 adhered 16 violated

Disney Store (2019)

17 adhered 12 violated

Hayneedle (2019)

17 adhered 17 violated

L.L. Bean (2019)

17 adhered 6 violated

Sephora (2019)

16 adhered 4 violated

Amazon (2019)

16 adhered 17 violated

Victoria's Secret (2019)

16 adhered 6 violated

Ann Taylor (2019)

15 adhered 12 violated

Nordstrom (2019)

14 adhered 9 violated

H&M (2019)

13 adhered 9 violated

ASOS (2019)

12 adhered 4 violated

Costco (2019)

12 adhered 14 violated

Foot Locker (2019)

12 adhered 8 violated

Marks & Spencer (2019)

11 adhered 10 violated

John Lewis (2019)

11 adhered 7 violated

Debenhams (2019)

10 adhered 6 violated

Musician's Friend (2019)

10 adhered 9 violated

J.C. Penney (2019)

10 adhered 7 violated

Etsy (2019)

10 adhered 4 violated

Argos (2019)

9 adhered 11 violated

TigerDirect (2019)

9 adhered 11 violated

Zalando (2019)

8 adhered 6 violated

Bass Pro Shops (2019)

7 adhered 12 violated

Rakuten (2019)

7 adhered 9 violated

Cabela's (2019)

6 adhered 3 violated

ASOS (2019)

3 adhered 2 violated

Tesco (2019)

1 adhered 2 violated

American Eagle Outfitters (2018)

41 adhered 14 violated

Home Depot (2018)

31 adhered 13 violated

Adidas (2018)

29 adhered 11 violated

Overstock (2018)

26 adhered 22 violated

Build.com (2018)

23 adhered 4 violated

IKEA (2018)

22 adhered 11 violated

Best Buy (2018)

21 adhered 9 violated

Macy's (2018)

20 adhered 12 violated

B&H Photo (2018)

19 adhered 7 violated

Debenhams (2018)

18 adhered 5 violated

Tesco (2018)

18 adhered 12 violated

Urban Outfitters (2018)

16 adhered 12 violated

Office Depot (2018)

16 adhered 13 violated

Apple Inc. (2018)

15 adhered 9 violated

Staples (2018)

15 adhered 11 violated

Dell (2018)

14 adhered 10 violated

Newegg (2018)

14 adhered 6 violated

ASOS (2018)

14 adhered 10 violated

HP (2018)

13 adhered 7 violated

Walmart (2018)

13 adhered 6 violated

Kohl's (2018)

13 adhered 9 violated

Microsoft (2018)

11 adhered 9 violated

Marks & Spencer (2018)

11 adhered 8 violated

H&M (2018)

11 adhered 3 violated

Zalando (2018)

11 adhered 4 violated

Nike (2018)

10 adhered 9 violated

Wayfair (2018)

10 adhered 3 violated

Grainger (2018)

10 adhered 15 violated

Williams-Sonoma (2018)

9 adhered 6 violated

Sears (2018)

9 adhered 4 violated

Lowe's (2018)

8 adhered 6 violated

Target (2018)

7 adhered 4 violated

Argos (2018)

7 adhered 7 violated

John Lewis (2018)

3 adhered 4 violated

American Eagle Outfitters (2016)

43 adhered 26 violated

Build.com (2016)

28 adhered 27 violated

Overstock (2016)

23 adhered 30 violated

Home Depot (2016)

23 adhered 7 violated

Hayneedle (2016)

23 adhered 13 violated

B&H Photo (2016)

22 adhered 6 violated

Disney (2016)

20 adhered 14 violated

L.L. Bean (2016)

18 adhered 15 violated

J.C. Penney (2016)

16 adhered 10 violated

Gilt (2016)

16 adhered 12 violated

Macy's (2016)

16 adhered 15 violated

Kohl's (2016)

15 adhered 15 violated

Williams-Sonoma (2016)

15 adhered 9 violated

Staples (2016)

14 adhered 10 violated

Office Depot (2016)

14 adhered 15 violated

Sears (2016)

14 adhered 8 violated

Newegg (2016)

14 adhered 6 violated

Microsoft (2016)

13 adhered 13 violated

Amazon (2016)

13 adhered 12 violated

Walgreens (2016)

12 adhered 8 violated

Musician's Friend (2016)

12 adhered 12 violated

Toys'R'Us (2016)

12 adhered 19 violated

Foot Locker (2016)

12 adhered 17 violated

Nordstrom (2016)

12 adhered 11 violated

REI (2016)

12 adhered 14 violated

Nike (2016)

11 adhered 15 violated

Etsy (2016)

11 adhered 6 violated

Gap (2016)

11 adhered 13 violated

Victoria’s Secret (2016)

11 adhered 19 violated

Target (2016)

11 adhered 6 violated

Walmart (2016)

11 adhered 7 violated

Sephora (2016)

10 adhered 5 violated

Ann Taylor (2016)

9 adhered 8 violated

Best Buy (2016)

9 adhered 8 violated

Urban Outfitters (2016)

9 adhered 16 violated

Dell (2016)

8 adhered 24 violated

Apple (2016)

8 adhered 16 violated

Rakuten (2016)

8 adhered 11 violated

Wayfair (2016)

8 adhered 9 violated

Costco (2016)

7 adhered 17 violated

Crate & Barrel (2016)

7 adhered 4 violated

Cabela's (2016)

6 adhered 4 violated

Lowe's (2016)

6 adhered 11 violated

Neiman Marcus (2016)

4 adhered 0 violated

HP (2016)

4 adhered 17 violated

Grainger (2016)

4 adhered 11 violated

Northern Tool (2016)

3 adhered 2 violated

Lowe's (2016)

3 adhered 1 violated

L.L. Bean (2016)

1 adhered 2 violated