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Shipping Address

133 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 133 annotated “Shipping Address” design examples from Baymard’s UX benchmark of 80 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

The shipping address represents the largest amount of typing the users have to perform during the checkout flow, and it’s therefore also where most sites have great potential to optimize users’ checkout experience, by reducing and easing typing of address and contact info. The most common severe issue is that 54% of sites neglect to address users’ privacy concerns.

More ‘Shipping Address’ Insights

The two most important aspects when looking to minimize the amount of typing users have to do, and how intimidating the Shipping Address checkout step will appear, are 1) defaulting the billing address to be the same as the typed shipping address (by hiding the fields entirely) and 2) auto-detecting the city and state values based on the typed ZIP code (see our article “Auto-Detect ‘City’ and ‘State’ Inputs Based on the User’s Postal Code – 60% of Sites Don’t”.
Mobile Examples: Besides the desktop examples below, we also have 55+ mobile examples of Shipping Address implementations.
Learn More: Besides exploring the 133 “Shipping Address” checkout design examples below, you may also want to read our related articles “Checkout Optimization: From 16 Form Fields to 8 Fields (keynote presentation)”, “Always Explain Why the ‘Phone’ Field Is Required (58% of Sites Don’t)”, and “Form Usability: Getting ‘Address Line 2’ Right”.
Get Full Access: To see all of Baymard’s 135 cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 67,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)

Orange (2021)

16 adhered 13 violated

Bell (2021)

15 adhered 7 violated

Sainsbury's (2021)

8 adhered 7 violated

Vodafone UK (2021)

8 adhered 6 violated

Verizon (2021)

7 adhered 9 violated

Peapod (2021)

6 adhered 4 violated

Albertsons (2021)

6 adhered 2 violated

Fresh Direct (2021)

5 adhered 7 violated

Ocado (2021)

4 adhered 7 violated

Albertsons (2021)

2 adhered 2 violated

Vodafone UK (2021)

1 adhered 0 violated

Vodafone UK (2021)

0 adhered 1 violated

Cole-Parmer (2020)

6 adhered 7 violated

Berlin Packaging (2020)

3 adhered 5 violated

Arrow (2020)

2 adhered 7 violated

Hitachi UK (2020)

1 adhered 5 violated

Berlin Packaging (2020)

1 adhered 1 violated

Thermofischer (2020)

0 adhered 4 violated

Gilt (2019)

25 adhered 20 violated

Adidas (2019)

19 adhered 14 violated

Walgreens (2019)

19 adhered 13 violated

Neiman Marcus (2019)

18 adhered 12 violated

IKEA (2019)

17 adhered 16 violated

Disney Store (2019)

17 adhered 12 violated

Hayneedle (2019)

17 adhered 17 violated

Gap (2019)

17 adhered 8 violated

L.L. Bean (2019)

17 adhered 6 violated

Sephora (2019)

16 adhered 4 violated

Amazon (2019)

16 adhered 17 violated

Victoria's Secret (2019)

16 adhered 6 violated

Nordstrom (2019)

14 adhered 9 violated

Ann Taylor (2019)

14 adhered 13 violated

H&M (2019)

12 adhered 10 violated

ASOS (2019)

12 adhered 4 violated

Costco (2019)

12 adhered 14 violated

Foot Locker (2019)

12 adhered 8 violated

Marks & Spencer (2019)

11 adhered 10 violated

John Lewis (2019)

11 adhered 7 violated

J.C. Penney (2019)

11 adhered 6 violated

Debenhams (2019)

10 adhered 6 violated

Musician's Friend (2019)

10 adhered 9 violated

Etsy (2019)

10 adhered 4 violated

Argos (2019)

9 adhered 11 violated

TigerDirect (2019)

9 adhered 11 violated

Zalando (2019)

8 adhered 6 violated

Bass Pro Shops (2019)

7 adhered 12 violated

Rakuten (2019)

7 adhered 9 violated

Cabela's (2019)

6 adhered 3 violated

ASOS (2019)

3 adhered 2 violated

Tesco (2019)

1 adhered 2 violated

American Eagle Outfitters (2018)

41 adhered 14 violated

Home Depot (2018)

31 adhered 12 violated

Adidas (2018)

29 adhered 11 violated

Overstock (2018)

26 adhered 21 violated

Build.com (2018)

23 adhered 4 violated

IKEA (2018)

22 adhered 11 violated

Best Buy (2018)

21 adhered 9 violated

Macy's (2018)

20 adhered 12 violated

B&H Photo (2018)

19 adhered 7 violated

Debenhams (2018)

18 adhered 5 violated

Tesco (2018)

18 adhered 11 violated

Urban Outfitters (2018)

16 adhered 12 violated

Office Depot (2018)

16 adhered 13 violated

Apple Inc. (2018)

15 adhered 9 violated

Staples (2018)

15 adhered 11 violated

Newegg (2018)

14 adhered 6 violated

ASOS (2018)

14 adhered 10 violated

Dell (2018)

13 adhered 10 violated

HP (2018)

13 adhered 7 violated

Walmart (2018)

13 adhered 6 violated

Kohl's (2018)

13 adhered 9 violated

Marks & Spencer (2018)

11 adhered 8 violated

H&M (2018)

11 adhered 3 violated

Zalando (2018)

11 adhered 4 violated

Nike (2018)

10 adhered 9 violated

Microsoft (2018)

10 adhered 10 violated

Wayfair (2018)

10 adhered 3 violated

Grainger (2018)

10 adhered 15 violated

Williams Sonoma (2018)

9 adhered 6 violated

Sears (2018)

9 adhered 4 violated

Lowe's (2018)

8 adhered 6 violated

Target (2018)

7 adhered 4 violated

Argos (2018)

7 adhered 7 violated

John Lewis (2018)

3 adhered 4 violated

American Eagle Outfitters (2016)

43 adhered 26 violated

Build.com (2016)

28 adhered 27 violated

Overstock (2016)

23 adhered 30 violated

Home Depot (2016)

23 adhered 7 violated

Hayneedle (2016)

23 adhered 13 violated

B&H Photo (2016)

22 adhered 6 violated

Disney (2016)

20 adhered 14 violated

L.L. Bean (2016)

18 adhered 15 violated

J.C. Penney (2016)

16 adhered 10 violated

Gilt (2016)

16 adhered 12 violated

Macy's (2016)

16 adhered 15 violated

Kohl's (2016)

15 adhered 15 violated

Williams Sonoma (2016)

15 adhered 9 violated

Staples (2016)

14 adhered 10 violated

Office Depot (2016)

14 adhered 15 violated

Sears (2016)

14 adhered 8 violated

Newegg (2016)

14 adhered 6 violated

Microsoft (2016)

13 adhered 13 violated

Amazon (2016)

13 adhered 12 violated

Walgreens (2016)

12 adhered 8 violated

Musician's Friend (2016)

12 adhered 12 violated

Toys'R'Us (2016)

12 adhered 19 violated

Foot Locker (2016)

12 adhered 17 violated

Nordstrom (2016)

12 adhered 11 violated

REI (2016)

12 adhered 14 violated

Nike (2016)

11 adhered 15 violated

Etsy (2016)

11 adhered 6 violated

Victoria’s Secret (2016)

11 adhered 19 violated

Target (2016)

11 adhered 6 violated

Walmart (2016)

11 adhered 7 violated

Sephora (2016)

10 adhered 5 violated

Gap (2016)

10 adhered 13 violated

Ann Taylor (2016)

9 adhered 8 violated

Best Buy (2016)

9 adhered 8 violated

Urban Outfitters (2016)

9 adhered 16 violated

Dell (2016)

8 adhered 24 violated

Apple (2016)

8 adhered 16 violated

Rakuten (2016)

8 adhered 11 violated

Wayfair (2016)

8 adhered 9 violated

Costco (2016)

7 adhered 17 violated

Crate & Barrel (2016)

7 adhered 4 violated

Cabela's (2016)

6 adhered 4 violated

Lowe's (2016)

6 adhered 11 violated

Neiman Marcus (2016)

4 adhered 0 violated

HP (2016)

4 adhered 17 violated

Grainger (2016)

4 adhered 11 violated

Northern Tool (2016)

3 adhered 2 violated

Lowe's (2016)

3 adhered 1 violated

L.L. Bean (2016)

1 adhered 2 violated

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Shipping Address