On this page there’s 5 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1116 customer info & address examples.)
The screenshot was taken on March 12, 2012 and depicts Macy’s Customer Info & Address. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.
Research Guideline #6
Importance: Essential · Single-Platform
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Research Guideline #11
Importance: Detail · Single-Platform
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Research Guideline #15
Importance: Detail · Single-Platform
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Research Guideline #57
Importance: Essential · Single-Platform
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Research Guideline #38
Importance: Detail · Single-Platform
Dig deeper: Underlying UX research
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