On this page there’s 3 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 173 store pickup examples.)

The screenshot was taken on June 12, 2024 and depicts Macy’s Store Pickup. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.