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What’s this? Here you’ll find 70 annotated “Store Pickup” design examples from Baymard’s UX benchmark of 93 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
Omni-channel e-commerce sites will often have a unique advantage over their “online only” competitors, in the form of “Store Pickup” option(s), which is typically free and fast. This is important because our latest quantitative study on reasons for checkout abandonments reveals that 55% of US online shoppers have abandoned orders in the past quarter solely due to “Too High Extra Costs Added” (typically shipping), and that 16% have abandoned solely due to “Delivery Being Too Slow”. Hence, “Store Pickup” is a strong competitive advantage as it’s (typically) fast and free.
Yet, our large-scale UX testing also reveals that several of the design patterns commonly used for displaying “Store Pickup” actually cause most users to overlook the pickup option entirely.
More ‘Store Pickup’ Insights
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Our large-scale UX testing on how users interpret and select “Store Pickup” options also reveals that of those users who do notice the alternative omni-channel delivery options, several users are unclear on the exact implications of choosing ‘Store Availability’ vs ‘Ship-to-Store’ vs ‘Store Pickup’.
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In addition, the exact interfaces used for “Store Pickup” often don’t sufficiently account for the fact that many users will consider “Store Pickup” an alternative to home shipping, and hence wants to compare the details for these to options directly to each other.
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Overall there are several, often missed, implementation details that can cause severe user misinterpretations when it comes to “Store Pickup” and other omni-channel delivery methods.
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Mobile Examples: Besides the desktop examples below, we also have 55+ mobile examples of Shipping Method implementations.
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Learn More: Besides exploring the 70 “Store Pickup” design examples below, you may also want to see the related “Shipping Method” design examples, and read our related articles “Users Overlook ‘Store Pickup’ When Not Presented as a Shipping Option”, “‘Free Shipping’ Should Not Only Be in a Site-Wide Banner - 35% get it wrong”, and “Use ‘Delivery Date’ Not ‘Shipping Speed’”.
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Get Full Access: To see all of Baymard’s 135 cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 71,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
Guitar Center (2021)
17 adhered 16 violated
Shop Apotheke (2021)
10 adhered 6 violated
Smyths (2021)
7 adhered 4 violated
The Vitamin Shoppe (2021)
6 adhered 9 violated
Dick's Sporting Goods (2021)
4 adhered 5 violated
Argos (2021)
2 adhered 0 violated
John Lewis (2021)
2 adhered 0 violated
Van Cleef & Arpels (2021)
2 adhered 1 violated
Jimmy Choo (2021)
2 adhered 2 violated
Lowe's (2021)
2 adhered 0 violated
Target (2021)
2 adhered 0 violated
Foot Locker (2021)
1 adhered 1 violated
Apple (2021)
1 adhered 0 violated
Walgreens (2021)
1 adhered 0 violated
Neiman Marcus (2021)
1 adhered 0 violated
REI (2021)
1 adhered 0 violated
J.C. Penney (2021)
1 adhered 0 violated
Louis Vuitton (2021)
1 adhered 0 violated
Grainger (2021)
1 adhered 0 violated
Kohl's (2021)
1 adhered 0 violated
Sears (2021)
1 adhered 0 violated
Victoria's Secret (2021)
1 adhered 0 violated
Nordstrom (2021)
1 adhered 0 violated
Macy's (2021)
1 adhered 0 violated
Home Depot (2021)
1 adhered 0 violated
Staples (2021)
1 adhered 0 violated
Sephora (2021)
1 adhered 0 violated
B&H Photo (2021)
1 adhered 0 violated
ASOS (2021)
1 adhered 0 violated
Ulta Beauty (2021)
1 adhered 0 violated
Amazon (2021)
0 adhered 0 violated
Tesco (2021)
0 adhered 0 violated
H&M (2021)
0 adhered 1 violated
IKEA (2021)
0 adhered 1 violated
Marks & Spencer (2021)
0 adhered 0 violated
Zalando (2021)
0 adhered 0 violated
Adidas (2021)
0 adhered 0 violated
Best Buy (2021)
0 adhered 0 violated
Walmart (2021)
0 adhered 1 violated
Cabela's (2021)
0 adhered 0 violated
L.L. Bean (2021)
0 adhered 1 violated
Urban Outfitters (2021)
0 adhered 0 violated
American Eagle Outfitters (2021)
0 adhered 0 violated
Williams-Sonoma (2021)
0 adhered 0 violated
Crate & Barrel (2021)
0 adhered 1 violated
Northern Tool (2021)
0 adhered 1 violated
Office Depot (2021)
0 adhered 0 violated
Office Depot (2019)
5 adhered 0 violated
Grainger (2019)
5 adhered 0 violated
Home Depot (2019)
5 adhered 0 violated
Debenhams (2019)
4 adhered 1 violated
John Lewis (2019)
4 adhered 0 violated
Staples (2019)
4 adhered 0 violated
Walmart (2019)
4 adhered 1 violated
Sears (2019)
4 adhered 1 violated
Nordstrom (2019)
3 adhered 0 violated
Marks & Spencer (2019)
3 adhered 1 violated
ASOS (2019)
3 adhered 0 violated
Macy's (2019)
3 adhered 1 violated
Kohl's (2019)
3 adhered 2 violated
Target (2019)
3 adhered 0 violated
IKEA (2019)
2 adhered 1 violated
REI (2019)
2 adhered 0 violated
Northern Tool (2019)
2 adhered 1 violated
Amazon (2019)
2 adhered 3 violated
B&H Photo (2019)
2 adhered 2 violated
Williams Sonoma (2019)
2 adhered 1 violated
Bass Pro Shops (2019)
1 adhered 2 violated
Crate & Barrel (2019)
1 adhered 2 violated
Zalando (2019)
0 adhered 0 violated