On this page there’s 4 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 173 store pickup examples.)
The screenshot was taken on May 27, 2019 and depicts Macy’s Store Pickup. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.
Research Guideline #635
Importance: Detail · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #631
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #634
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #633
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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