On this page there’s 6 highlights (view in Baymard Premium) outlining what Ulta Beauty are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 992 intermediary category page examples.)

The screenshot was taken on March 4, 2026 and depicts Ulta Beauty’s Intermediary Category Page. In total, we’ve reviewed 76 of Ulta Beauty’s page designs. To see them all, visit the full Ulta Beauty UX case study.