Ulta Beauty UX Case Study
This is a case study of Ulta Beauty’s ecommerce user experience (UX) performance. It’s based on an exhaustive performance review of 516 design elements. 279 other sites have also been benchmarked for a complete picture of the ecommerce UX landscape.
Ulta Beauty’s overall ecommerce UX performance is xxxx xx xxxxxxxxx xxxxxx xx xxxx xx xxxx xx-xxxx xxxxxx xx xxxxxxxxxx, xxx xxxxxxxxx xx xxxxxxxxx xxxxxx xx xxxxxxx xx xxxxxxx xxxxxxxx & xxxxxxxxx xxxxxxxxxxx Upgrade to access Ulta Beauty’s case study.
First benchmarked in September 2021, and reviewed 3 times since then, most recently in February 2023.
Ulta Beauty’s UX Performance upgrade
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To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
Ulta Beauty’s Desktop Web Ecommerce Design
21 pages of Ulta Beauty’s ecommerce site, marked up with 271 best practice examples:
Ulta Beauty’s Mobile Web Ecommerce Design
13 pages of Ulta Beauty’s ecommerce site, marked up with 139 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” ecommerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 417 articles in the full public archive.