This is a case study of Ulta Beauty’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 554 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Ulta Beauty’s overall e-commerce UX performance is mediocre. Their UX is in large part dimished by poor Customer Accounts and On-Site Search.
First benchmarked in July 8, 2021, and reviewed 3 times since then, most recently December 20, 2022.
Overall UX Performance
866 Guidelines · Performance:
482 Guidelines · Performance:
Homepage & Category
54 Guidelines · Performance:
47 Guidelines · Performance:
Product Lists & Filtering
90 Guidelines · Performance:
96 Guidelines · Performance:
Cart & Checkout
130 Guidelines · Performance:
38 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
384 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
21 pages of Ulta Beauty’s e-commerce site, marked up with 271 best practice examples:
13 pages of Ulta Beauty’s e-commerce site, marked up with 139 best practice examples:
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