Ulta Beauty’s E-Commerce UX

This is a case study of Ulta Beauty’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 554 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Ulta Beauty’s overall e-commerce UX performance is mediocre. Their UX is in large part dimished by poor Customer Accounts and On-Site Search.

First benchmarked in July 8, 2021, and reviewed 3 times since then, most recently December 20, 2022.

Performance: 34.0Mediocre

URL: ulta.com

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Poor

Mediocre

Decent

Good

Perfect

Overall UX Performance

866 Guidelines · Performance:

Desktop Web

482 Guidelines · Performance:

Homepage & Category

54 Guidelines · Performance:

On-Site Search

47 Guidelines · Performance:

Product Lists & Filtering

90 Guidelines · Performance:

Product Page

96 Guidelines · Performance:

Cart & Checkout

130 Guidelines · Performance:

Customer Accounts

38 Guidelines · Performance:

Order Tracking & Returns

27 Guidelines · Performance:

Mobile Web

384 Guidelines · Performance:

81 Major E-Commerce Sites

CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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