On this page there’s 8 highlights (view in Baymard Premium) outlining what Ulta Beauty are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1257 search field examples.)

The screenshot was taken on April 16, 2021 and depicts Ulta Beauty’s Search Field. In total, we’ve reviewed 76 of Ulta Beauty’s page designs. To see them all, visit the full Ulta Beauty UX case study.