On this page there’s 8 highlights (view in Baymard Premium) outlining what Ulta Beauty are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 692 autocomplete suggestions examples.)

The screenshot was taken on April 16, 2021 and depicts Ulta Beauty’s Autocomplete Suggestions. In total, we’ve reviewed 34 of Ulta Beauty’s page designs. To see them all, visit the full Ulta Beauty UX case study.