On this page there’s 25 highlights (view in Baymard Premium) outlining what Ulta Beauty are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1070 product list examples.)

The screenshot was taken on April 1, 2021 and depicts Ulta Beauty’s Product List. In total, we’ve reviewed 34 of Ulta Beauty’s page designs. To see them all, visit the full Ulta Beauty UX case study.