On this page there’s 3 highlights (view in Baymard Premium) outlining what B&H Photo are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 82 comparison tool examples.)
The screenshot was taken on February 18, 2015 and depicts B&H Photo’s Comparison Tool. In total, we’ve reviewed 77 of B&H Photo’s page designs. To see them all, visit the full B&H Photo UX case study.
Research Guideline #497
Importance: Essential · Single-Platform
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Research Guideline #495
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #498
Importance: Detail · Single-Platform
Dig deeper: Underlying UX research
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