This is a case study of B&H Photo’s ecommerce user experience (UX) performance. It’s based on an exhaustive performance review of 620 design elements. 343 other sites have also been benchmarked for a complete picture of the ecommerce UX landscape.
B&H Photo’s overall ecommerce UX performance is xxxx xx xxxxxxxxx xxxxxx xx xxxx xx xxxx xx-xxxx xxxxxx xx xxxxxxxxxx, xxx xxxxxxxxx xx xxxxxxxxx xxxxxx xx xxxxxxx xx xxxxxxx xxxxxxxx & xxxxxxxxx xxxxxxxxxxx Upgrade to access B&H Photo’s case study.
First benchmarked in February 2015, and reviewed 28 times since then, most recently in January 2026.
B&H Photo’s UX Performance upgrade

Benchmark Chart
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To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
31 pages of B&H Photo’s ecommerce site, marked up with 244 best practice examples:
29 pages of B&H Photo’s ecommerce site, marked up with 239 best practice examples:
20 pages of B&H Photo’s ecommerce site, marked up with 159 best practice examples:
Every week, we publish a new article on how to build “state of the art” ecommerce experiences — here’s 5 popular ones:

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See all 461 articles in the full public archive.