This is a case study of B&H Photo’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 819 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
B&H Photo’s overall e-commerce UX performance is decent. Particulary perfect On-Site Search, elevates B&H Photo’s UX performance, although poor Order Tracking & Returns do subtract somewhat from this.
First benchmarked in February 18, 2015, and reviewed 25 times since then, most recently March 24, 2023.
Overall UX Performance
832 Guidelines · Performance:
458 Guidelines · Performance:
Homepage & Category
31 Guidelines · Performance:
46 Guidelines · Performance:
Product Lists & Filtering
85 Guidelines · Performance:
101 Guidelines · Performance:
Cart & Checkout
118 Guidelines · Performance:
38 Guidelines · Performance:
12 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
374 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
32 pages of B&H Photo’s e-commerce site, marked up with 379 best practice examples:
21 pages of B&H Photo’s e-commerce site, marked up with 298 best practice examples:
20 pages of B&H Photo’s e-commerce site, marked up with 159 best practice examples:
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